Work Cited

"Special Topics Session: From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching." American Academy of Advertising Conference Proceedings, Jan. 2019, pp. 24–27. https://web-b-ebscohost-com.proxy-ub.researchport.umd.edu/ehost/detail/detail?vid=7&sid=1d580ed1-c3c9-4a15-9c99-18b91830010b%40sessionmgr101&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=141895238&db=bth

"The Role of Advertising in America." ANA, www.ana.net/content/show/id/role-of-advertising-in-america.

Barakat, Christie. "Cause-Related Marketing and the Millennial Mindset." Feb. 1, 2014. Adweek. https://www.adweek.com/performance-marketing/cause-related-marketing-millennial-mindset/#/

Duggan, Bill. "L'Oréal’s Shenan Reed on Advertising as a Service." Jun. 29, 2021. ANA, Blogs, Marketing Maestros. L'Oréal’s Shenan Reed On Advertising as a Service | Marketing Maestros | Blogs | ANA

Getman, Chris. “How to Write a Marketing Plan: A Comprehensive Guide [w/Templates]. vital. Digital Marketing Strategies. Visited on July 3, 2021, https://vtldesign.com/digital-marketing/digital-marketing-strategy/how-to-write-marketing-plan-template/#Free

Haidt, Jonathan. "Three Stories About Capitalism." World.Minds, YouTube. 2014. Retrieved from (13) Jonathan Haidt: Three Stories About Capitalism (2014 WORLD.MINDS) - YouTube

Seasock, Robin. "Brands Commit to Diversity, Equity, and Inclusion." ANA, Association of National Advisers. Driving Growth. decideware. Jun. 3, 2021. Retrieved from ANA Newsstand | Brands Commit to Diversity, Equity, and Inclusion | ANA

Wuilleumeir Salemme, Isabelle. “What is a creative brief in Advertising and Marketing?” Nov. 20, 2020. pipefy. Creative Brief Definition in Advertising and Marketing | Pipefy