Genres
Genres in use within the community
Genres in use within the community
During the development of marketing campaigns, the advertising agencies produce several documents to get works efficiently done. Among those, I would mention creative briefs, marketing plans, and situation analysis. The recurrent need of creating agreements between clients and agencies led to genres’ formations, tools that the community owns to quickly go through the advertising process.
Example of Creative brief retrieved from Free Creative Brief Templates - Smartsheet
Example of marketing plan retrieved from Marketing Plan Templates with Guide | Smartsheet
Example of marketing situation analysis retrieved from SWOT Analysis Templates | Editable Templates for PowerPoint, Word Etc (creately.com)