The diagram serves as a visual summary of the community's development preferences. The chart is divided into two halves, with the top half representing the types of development residents would like to see, such as single-family homes and small-scale commercial businesses, and the bottom half depicting the types of development they oppose, including high-rise buildings and large commercial chains. Central nodes labeled "Housing Development" and "Commercial Development" anchor the diagram, with surrounding sub-nodes specifying particular types of desired or opposed developments. Additional standalone nodes capture broader development characteristics that the community values or disdains. The use of color intensity and node placement acts as a visual guide, reflecting the frequency and intensity of the community's sentiments as gathered from qualitative data.
For this project I aimed to visualize the Down East community's preferences regarding future development. By analyzing qualitative data from interviews, surveys, and social media, my goal was to discern and display the types of development that are preferred by residents versus those they would like to avoid.
Utilizing NVivo qualitative analysis software, I systematically examined qualitative responses to ascertain the community's views on development. The analysis helped to classify these views into broad categories of 'Housing Development' and 'Commercial Development.' The categorization was informed by the frequency of themes that surfaced in the residents' responses, reflecting a community perspectives of desirable and undesirable development types.
I then transferred the categorized data into a visual format using Miro. The result is a diagram that highlights the distinction between preferred types of development and those that are frowned upon. This division is represented in a top-and-bottom half structure, with color coding to differentiate between the two and the use of lighter or darker colors to indicate the relative emphasis of each category based on community feedback.
The visual analysis highlights a clear preference within the community for development that supports environmental sustainability, local businesses, and maintains the small-town character. Conversely, a distinct opposition to large-scale, high-density, and potentially disruptive commercial expansions is communicated.
The diagram serves as an illustrative communication tool that succinctly conveys the collective development preferences of the Down East community. It underscores the effectiveness of visual representations in articulating complex community sentiments, providing an accessible and immediate understanding of the local stance on development issues.