In this post, I will go over why the production quality of your video matter.

So, let's get to it and start with some facts.

• In a recent article from USCNews, “A new study by USC and the Australian National University shows that audio quality influences whether people believe what they hear — and whether they trust the source of information.”

• In that same study, when the video was difficult to hear, viewers thought the talk was worse, the speaker less intelligent and less likable, and the research less important.

• Lastly, that same study found that anytime something is difficult to process, people become distrustful.

Aside from the audio quality, other elements such as video quality, lighting, framing, graphics, and transitions will give your video production value and create a feeling of creditability.

So why does credibility matter in your video? Having credibility from the audience gives them an opportunity to engage with you and why does engagement matter? Engagement is at the heart of all successful learning episodes. Engagement may support building relationships between new content and prior knowledge and/or among content elements in the lessons. We define engagement as meaningful psychological interaction between the learner and the instructional environment that promotes the achievement of the learning goal (Clark, R. C., & Mayer, R. E. 2016).

So now that we know that, just like last time, let’s watch and review some videos to see how these elements can affect our perception of their creditability.

Thank you again for stopping by, let me know what you think of these evaluations.