Campaign Goal - To communicate your appeal for fundamental changes in law enforcement policy, in order to eliminate the violence and racial bias that is evident everywhere, every day, in America.
Campaign Objective – That your Campaign will result in the highest possible impact on elected officials.
Your Campaign Timeline
Sign up as a Campaign Participant.
Watch YouTube Intro Video.
Review your Campaign Strategy.
WEEK ONE: Attend your Launch Meeting, get your 10 postcards, buy your postage, review the Message Templates and choose two of those templates for drafting your own message to your elected officials.
WEEK TWO: Accept your Organizer’s invitation to your Writing Meeting, to address questions and, as a group, write your 10 postcards.
WEEK THREE: Send one postcard each weekday to one of the five government officials.
WEEK FOUR: Send a different postcard each weekday to each of the same five government officials. Report back to your Organizer that your ten postcards have been sent, to be counted in the overall Campaign tally!
Postcards – You can buy 10 pre-stamped postcards on www.USPS.com, but they are a little “thin” and to complete your purchase, you will have to set up an account. Or, buy your 10 postcards at your local convenience store or drugstore.
Postage – If you buy commercial postcards, instead of at USPS, be sure you measure your postcard and go on www.USPS.com to see how much postage will be required for each postcard. The larger the postcard, the higher the postage.
Writing Tips
Always include your return address in case the staffers need to verify that you are a registered voter.
Be sure you use the official's correct title. They may be offended if you are not accurate with this.
Your Organizer will be providing you with the names and addresses of the five officials. Be sure you copy them onto the postcards correctly.
Space on a postcard is limited; you may want to write your message out on a piece of paper before you write it on the postcard, so you can see about how much space it will occupy.
Be sure your message is legible. You may want to print instead of using cursive writing.
Your Postcard Message
Review the Message Templates A-E.
Decide on the top two that call to you most strongly.
You can either copy the template message directly, or use your own words to convey the same idea. It’s best to preserve the template concept, so that your group’s collective messages are conveyed with pretty much the same theme.
Keep your message short, clear and courteous.