Podcasts are a crucial platform for us as they both amplify and develop the talent of our journalists beyond the realms of the newsroom. Podcasts provide a welcome space for longer discussions that may not always shine in the printed press. The quality of our output continues to attract big-name interviewees, such as Prince Harry, Boris Johnson and Victoria Beckham.
Podcasts are a crucial platform for us as they both amplify and develop the talent of our journalists beyond the realms of the newsroom. Podcasts provide a welcome space for longer discussions that may not always shine in the printed press. The quality of our output continues to attract big-name interviewees, such as Prince Harry, Boris Johnson and Victoria Beckham.
Engaging with younger audiences
Engaging with younger audiences
We recognise audio as a a unique opportunity to engage a younger audience, with 15-34 year olds representing 42% (12.5m) of the digital audio audience, which is why younger members of the newsroom are frequently featured.
We have a varied portfolio of podcast series, both in production and in our back catalogue which are available to monetise with host-read ads (Telegraph voice) and/or spot ads (podcasts' programmatic ads), plus some exciting new releases in the pipeline. Not all Telegraph podcast series are available to advertise due to legacy and existing sponsorships / commercial partnerships.
Please note, no ads will run on any Telegraph podcasts played through our YouTube channel only via 3rd party players.
Audio Creative Specs - Sponsorship
Audio Creative Specs - Sponsorship
Ad Length
Ads are typically 30 seconds however, can be longer as below
Pre-Roll: max 90 seconds
Mid-Roll: max 90 seconds
Post Roll: max 90 seconds
Max File Size
10MB
File Type
MP3
3rd party tracking
Acast accept the following Third Parties for Impression Tracking:
Doubleclick by Google
Google Campaign Manager
Podtrac
Adition
Adform
Delta Projects
DoubleVerify
Sizmek
Audio Creative Specs - Impression Goal
Audio Creative Specs - Impression Goal
Ad Length
Ads are typically 30 seconds however, can be longer as below
Pre-Roll: max 30 seconds
Mid-Roll: max 30 seconds
Post Roll: max 30 seconds
Max File Size
10MB
File Type
MP3
3rd party tracking
Acast accept the following Third Parties for Impression Tracking:
Doubleclick by Google
Google Campaign Manager
Podtrac
Adition
Adform
Delta Projects
DoubleVerify
Sizmek
Companion Banner specs here
Overview of how 3rd party ad tracking works:
Overview of how 3rd party ad tracking works:
Tracking destination URLs are pinged when impressions are processed.
This means an external ad server is pinged once for every reported impression for the related ad and will correlate to your selected measurement type.
Unlike display, where tracking tags are fired client side, in podcasting tags are fired server side.
We pass along the user agent of the end user as part of the tracking ping.
We are only able to pass along information that the client provides at the time of the file request, at this time no podcast app passes device ID or mobile ad ID so they are not currently supported in this feature.
Supported parameters:
Supported parameters:
encryptedDeviceIP - The end user’s IP address which has been encrypted with a PBKDF2-derived key and placed within a simple envelope. Encryption key can be shared once Data Processing Agreement is in place.
episodeID - The Universally Unique Identifier of the episode the creative was inserted in. You can use this to build an enclosure URL, for example: https://rss.art19.com/episodes/.mp3.
seriesID - The Universally Unique Identifier of the series the creative was inserted in.
timestamp - Unix UTC timestamp in seconds.
timestampISO - ISO8601 UTC timestamp.
random - Randomly generated number between 0 and 1,000,000.
For enquiries, please contact digitalsales@telegraph.co.uk
Report abuse