Creative sizes:
MPU
(300X250)
Buying Channel: Direct IO / PG / PMP
Platform: Desktop / Tablet / Mobile
Delivery formats: gif / .jpg / 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)*
Leaderboard
(728x90)
Buying Channel: Direct IO / PG / PMP
Platform: Desktop / Tablet
Delivery formats: gif / .jpg / 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)*
Mobile Banner
(300/320x50)
Buying Channel: Direct IO / PG / PMP
Platform: Mobile
Delivery formats: gif / .jpg / 3rd party tag
Initial file size: 100KB (Static or HTML5)
Max file Size: 2.2MB (HTML5)*
The Telegraph Media Group has the right to reject any creative that does not adhere to these technical specifications. If you have any question, please do not hesitate to contact our Ad Operations team via email: adops@telegraph.co.uk
*All HTML5 creative needs to be hosted by a Telegraph approved 3rd party. The Telegraph does not have the ability to host HTML5. For more information on this, please email adops@telegraph.co.uk
All third party tags need to be supplied as SSL secure iFrames.
We do not accept blocking tags, for any brand safety concerns, please liaise with your sales rep.
Maximum animation length is 30 seconds, but we recommend due to site refresh rules to keep this to below 15 seconds.
All audio must be click to initiate
Hover and click to expand is allowed on all creatives except for megabanners in which it must be click to expand
Expandable ad formats must have a close button on the top right and must automatically close on roll out.
Expansion panel must be set to remove flash objects, iFrames and java applets on the page.
All expandable formats must have a clear second numerical count down.
All assets need to be loaded from the same domain name and host. This includes any JS, CSS or any other assets.
Cross domain file loading is not permitted
Only one .html file should be used at the root of the file structure to start the advert i.e. index-.html
All creative should have a solid colour background , or if white MUST have a 1x1pixel black solid border.
API Restrictions
We do not permit access to the following features of HTML5:
No use of Web-SQL Server database
No use of Web-Storage
No use to IndexDB
No use of WebSockets
No use of WebWorkers
No FileSystem API access
No Geolocation API
No use of Push API and Notification API
For more info please refer to Tech Specs