Ad Product: High Impact Formats
Creative sizes: Interscroller (Mobile ONLY) / Skylight /Full Width Banner / fixed Width Banner / Skyrise
Buying Channel: Direct IO / PG (Publisher Managed)
Platform: Desktop / Tablet / Mobile
Delivery formats: Please speak with Ad Ops
High-impact formats are designed to be interactive and encourage brand engagement, measured by Metrics That Matter.
These format can include custom rich media assets including video and shoppable hotspots, please refer to examples below.
Skylight
Skylight
The skylight format offers the maximum share of screen possible. This is the largest format The Telegraph has ever ran.
Fixed Width
Fixed Width
The Fixed Width skylight is an impactful and engaging format which can only be bought alongside a takeover with an additional cost for build.
Skyrise
Skyrise
Vertical Skyrise is an impactful and engaging format which is available on all desktop article pages.
It dominates the right hand side of the screen following the reader as they scroll through the article.
Full Width - Sandals Desktop.mp4Full Width Expandable
Full Width Expandable
The full width expandable banners provide a seamless experience with the new site layout, taking advantage of the wider pages. Available as part of the new takeovers on index pages.
Shoppable Hotspots
Shoppable Hotspots
This high impact video format delivers "shoppable hotspots" throughout the advertiser video - this offers the opportunity to drive readers to purchase and to deliver additional product information. We can also offer this functionality on other formats, such as DMPUs etc.
People_ Designers, models & celebrities - The Telegraph.webm
For enquiries, please contact adops@telegraph.co.uk
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