Twitter Originals & Evergreen
Twitter Originals & Evergreen
Twitter provides a great opportunity for brands to cost-effectively boost video pre-roll views in premium, trusted editorial video from our award winning journalistic team. The videos are distributed through our Telegraph editorially managed Twitter handle.
A Twitter partnership can provide you value at scale.
3 x key benefits of Twitter/The Telegraph partnership
3 x key benefits of Twitter/The Telegraph partnership
Premium – All video content is produced by The Telegraph and completely brand safe as you get a 1-1 pairing on your content of choice
Scale – Distributed/Targeted to the target audience YOU want to reach, across Twitter platform of 152m mDAU
Cost Effective – Estimated pre-roll at £0.02 per view
Further helpful information
Studies have shown an increase in brand performance and purchase intent when ads appear aligned to premium content in an in-feed environment like Twitter, as opposed to a non-feed or video aggregator environment on other platforms.
Twitter Video Network
Twitter Video Network
The monetisation of The Telegraph's premium video content which is pushed out (tweeted) on @TelegraphVideoVN network, giving access to evergreen video content for brands to buy at £0.02eCPV. The network is made up of over 50 videos across sectors such as lifestyle, food and travel. The product can only be bought as run of network, however, brands will have the ability to overlay audience targeting.
Targeting on Twitter
Targeting on Twitter
Targeting on Twitter (1) (1).pdfFor enquiries, please contact digitalsales@telegraph.co.uk
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