TAG Brand Safety Certified Seal 2023
Telegraph has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with brand safety standards, as validated through an independent audit by ABC.
By undertaking ABC’s audit, companies demonstrate their commitment to following industry best practices in the area of brand safety. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise brand reputation.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.
Coalition for Better Ads
We have been approved
We ensure that all of our ad formats are compliant with the Coalition of Better ads standards.
