About Sweetwine Enterprises

Meet Our Founder/CEO

Meet Our COO

After competing in basketball for nearly a decade across the high school, collegiate, and professional levels, Che’ Smith experienced firsthand the discipline, pressure, accountability, and commitment that athletics demands. Those experiencexs helped shape his passion for leadership, athlete development, and helping others navigate life both during and beyond sport.

Originally from Little Rock, Arkansas, Che’ competed at Episcopal Collegiate School before continuing his basketball career collegiately at the University of Saint Mary, Henderson State University, and Southern Wesleyan University. Throughout his collegiate career, he developed a reputation as a leader on and off the court, serving as a team captain during his final two seasons while earning both a Bachelor of Science in Business Administration and a Master of Business Administration.  

Che’ currently plays professional basketball overseas and serves as the starting point guard for one of the top teams in Africa. Alongside his professional playing career, he has spent the past six years working with young athletes through Nike Basketball Camps, helping mentor and develop athletes ranging from ages 8–17. His experience working directly with athletes at multiple levels continues to shape the leadership and athlete-centered culture within Sweetwine Enterprises.  

As Chief Operating Officer of Sweetwine Enterprises, Che’ helps oversee the company’s operations, internal systems, and support structure. His leadership focuses on accountability, communication, execution, and ensuring that athletes feel genuinely supported throughout their journey with the company. He is deeply passionate about helping athletes realize they are bigger than their sport and that their value extends far beyond athletic performance alone.  

Throughout his athletic and professional journey, Che’ has earned multiple honors including state championship recognition, All-State selections, collegiate All-Conference honors, and leadership recognition as a college captain. He has also worked with multiple brands and partnerships both during college and professionally overseas.  

Che’ leads with humility, accountability, and servant leadership. His approach emphasizes valuing others, creating environments where people feel important, and holding both himself and others to a high standard of effort, respect, and consistency.

“Spread God’s unfailing love by helping the next generation advance in life, on the court/field and off of it.”