About Sweetwine Enterprises

After competing for five years at the college level — including during the height of the NIL era — Isaiah saw firsthand how unprepared many athletes felt once the game ended, despite having the talent, discipline, and drive. That gap became the foundation for Sweetwine Enterprises.

While he earned his associates degree from Trinidad State College where he competed on the men's basketball team, Isaiah also made stops at University of Saint Mary during the unforgettable covid year (2020). He earned a bachelor's in business management from Lyon College thereafter. Isaiah began building a company focused on helping athletes build clarity, confidence, and systems for life during and beyond sport — whether that’s launching a brand, pursuing a career path, or finding personal direction after their playing days. Isaiah has 125+ 1 on 1 client coaching hours, experience delivering athlete-focused life coaching using ICF- aligned competencies, structured sessions and ethical standards before expanding the company now with more than 5 Life Coaches and having served 60+ current and former athletes within the first year of founding. 

Bringing experience from corporate business development at an asset management firm, he learned how structured strategy and long-term planning could be leveraged inside of athletics. That real-world insight now fuels Sweetwine Enterprises — a company built on execution and real empowerment.

A two-time Amazon-published author, Isaiah has led projects focused on strategy, branding, and scalable growth. His academic work was recognized with the Management Book Award and multiple honors in business research and creative entrepreneurship. He is also the founder of the Isaiah Sweetwine Scholarship. He now brings both lived experience and strategic expertise to athletes across the country — helping them think bigger, move smarter, and own their future. 

“We’re not just worried about your performance in sport — we’re helping you take control of your life and become the leader and person you were meant to be.”