Frequently Asked Questions

The International Coaching Federation (ICF) defines coaching as:

“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

At Sweetwine Enterprises, life coaching means structured support for current and former athletes navigating identity, confidence, pressure, transition, discipline, and life during and beyond sport to maximize their personal and athletic potential.

We work exclusively with:

• Current athletes (any sport, any level)
  
  

• Former athletes at any stage of life
  
  

• Individuals who strongly identify with an athletic background
  
  

All sports. All levels.

yes, all our coaches come from extensive backgrounds and knowledge in sports, with experience as athletes, coaches, and athlete mentors. All of our coaches go through extensive training to best support our clients. You can choose which Life Coach you want to work with here at SE. 

Every client works inside our CPI (Client performance Indicator) system, which coaches use to track real progress in patterns and habit building, our CPI system also provides accountability and structure to build stability during and after your playing career. 

Snapshots are created for anyone who indicates they would like one during their interest form. Snapshots are created by our coaches here at Sweetwine Enterprises. Snapshots are a coach's interpretation of your interest form responses and our way of building a client profile so we can support you to the best of our abilities before having an formal conversation. 

Our Coaches are trained to be guide you into the right package placement based on your goals and the support you want. Submit an interest form and allow one of our coaches to help you!

CPI stands for Client Progress Indicator.

It’s our internal weekly tracking system that measures growth in core areas tied to athlete identity and discipline.

It allows both you and your coach to:

• Track growth
  
  

• Identify challenges
  
  

• Adjust coaching structure quickly

Yes.

We offer structured group coaching for:

• Teams
  
  

• Athletic programs
  
  

• Organizations, schools, universities, parents and all athletic communities

You can expect clarity, structure, and measurable progress — like a weekly system, clear goals, better decision-making, confidence, and a structure with a personal coach you can follow. Results depend on your commitment and consistency, but we make the plan tailored to you and your goals!

Yes. We dont offer by session pricing. Our packages are measured in weeks and we offer support through out. 

You receive a CPI progress summary of your time with your coach throughout the duration of your package, your growth, your development over time and any next steps and package upgrade routes. 

We are not therapists and we do not diagnose or treat mental health conditions. If clinical mental health support is needed, we refer out.

Because this is strategy + time-based work, refunds typically aren’t offered once work begins. 

We address it immediately.

We review:

• CPI trends
  
  

• Effort and follow-through
  
  

• Coach alignment and structure 

Yes.

If the athlete is under 18:

• A parent or guardian must sign onboarding documents
  
  

• Parent involvement is discussed and is mandatory 

For minors, yes, parent/guardian attendance is mandatory. 

Optional attendance depends on:

• Age
  
  

• Coaching objective
  
  

• Athlete comfort
  
  

• Structure of the package
  
  

We maintain boundaries to protect the athlete’s development.

Yes.

All coaching is conducted virtually through google meet and google chat.

No.

We work with athletes across the U.S. and internationally.

Yes, we’ll keep it aligned with the outcomes of the package and your goals. If you need something specific, tell us — and we’ll either tailor it or recommend the best-fit option.