Diater Rams
Focus
Dieter Rams is a German world-class designer
His way of thinking is 'Less but Better'
Dieter Rams's design gives Jonathan Ive inspiration to design 'Apple' product
A good design is a design that's honest to the customer.
What is Dieter Rams's definition of good design?
Should be innovative
Product should be useful
Aesthetic design
Product should be understandable
Honest
Unobtrusive
Long usage age
Consistent in every detail
Environmentally friendly
As little and simple as possible
Rams's design includes the radio Recorders, shaving machines, coffee machines, alarm clocks, hair dryers, calculators Record players, etc. It was made for Braun, as well as furniture designs for Vitsœ.
'Good design is as little design as possible'
It is the 10th commandment that is repeated more often than others. It's a nice, catchy phrase that's good for repeating. And it seems to go well with the designs of many designers and people nowadays.
For me, what I like the most out of these 10 is number 6, 'Good design is honest'
For me, as a customer of many products I would like the product's design to be as truthful as possible because I won't want to buy something and it turns out to be what I didn't expect.