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I M.Sc (ADS)
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Syllabus
Lesson Plan
Unit 1 - Digital Media Analytics
Session 1 - Digital Media Analytics and Types
Session 2 - Owned and Earned Social Metrics
Session 3 - Paid Searches
Session 4 - Organic Searches
Session 5 - Aligning Digital and Traditional Analytics
Session 6 - Identifying social media listening tools
Session 7 - Social media listening tools - Examples
Session 8 - Understanding social media engagement software
Session 9- social media engagement software - Examples
Session 10- Social Media Engagement Tools
Session 11 - Social Media Engagement Tools For Small Business with example
Unit 2- Tools for Different Digital Analytics on the Digital Marketing Data
Session 1 - Tools for Digital Analytics and Social Media
Session 2 - Evolution of Social Media of Listening Tools
Session 3 - Social Analytics Life Cycle ,Social Media Monitoring Software
Session 4 - Sysomos Radian6 Visible Technologies and Zoho social and others
Session 5 - Search Analytics Tools and Basics of search
Session 6 - Search analytics use cases and Search data
Session 7 - Google Trends and YouTube Trends
Session 8 - Google Adwords , Yahoo clues and Collecting insights
Session 9 - Audience Analysis Tools and Audience Analysis use case
Session 10 - Audience analysis tool types and Audience analysis Techniques
Session 11 - Content Audits and Engagement Analysis Tools
Session 12 - SMES and study of different SMES in the market.
Unit 3- Impact of Digital Influence and Listening
Session 1 - Digital Influence and Listening
Session 2 - Media List
Session 3 - Influencer List and Developing Social Media Listening Program
Session 4 - Listening Program Planning and Implementation
Session 5 - Conversation Audit and Online Influencers
Session 6 - Social brand benchmarking and crisis anticipation
Session 7 - Identifying known issues and Crisis day monitoring
Session 8 - Crisis day monitoring and ongoing reporting
Session 9- Corrections after crisis and
Session 10 - Improving customer service
Session 11 - Social customer service conflict
Session 12 - Social customer service models
Unit 4 - Research Plan and Search Analysis
Session 1 - Research Plan and Search Analysis
Session 2 - Launching new product
Session 3 - Product life cycle
Session 4 - Introduction Phase and Growth Phase
Session 5 - Maturity Phase and Formulating research plan
Session 6 - Developing source list and Research methods
Session 7 - Constructing and Delivering reports
Session 8 - Report use cases
Session 9 - Building central repository of information
Session 10 - Search analytics for digital Strategy
Session 11 - Search analytics for content strategy and planning
Session 12 - Search Analytics for Paid Advertising
Unit 5 - Mobile analytics and Business Intelligence
Session 1 - ROI, Mobile Analytics and BI
Session 2 - Return on Investment (ROI)
Session 3 - Return on Engagement, Influence, Experience
Session 4 - Tracking ROI
Session 5 - Measurement fundamentals and Reporting Cadence
Session 6 -Mobile Analytics and Mobile market landscape
Session 7 - Mobile marketing measurement
Session 8 - Marketing activities and Audience/visitor metric
Session 9 - Mobile App Performance
Session 10 - Social CRM and initiative
Session 11 - Future of Digital Data
Session 12 - Business Intelligence
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I M.Sc (ADS)
Syllabus
DMA.pdf
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