CLO 1 - Understand the digital media marketing and the need for analytics on the data captured
Session 1 - Digital Media Analytics and Types
Session 2 - Owned and Earned Social Metrics
Session 5 - Aligning Digital and Traditional Analytics
Session 6 - Identifying social media listening tools
Session 7 - Social media listening tools - Examples
Session 8 - Understanding social media engagement software
Session 9- social media engagement software - Examples
Session 10- Social Media Engagement Tools
Session 11 - Social Media Engagement Tools For Small Business with example