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CLO 2 - Choose the appropriate tools for performing different digital analytics on the digital marketing data.
Unit 2 -Tools for Different Digital analytics on the digital Marketing Data
Unit 2 -Tools for Different Digital analytics on the digital Marketing Data
Session 1 - Tools for Digital Analytics and Social Media
Session 2 - Evolution of Social Media of Listening Tools
Session 3 - Social Analytics Life Cycle ,Social Media Monitoring Software
Session 4 - Sysomos Radian6 Visible Technologies and Zoho social and others
Session 5 - Search Analytics Tools and Basics of search
Session 6 - Search analytics use cases and Search data
Session 7 - Google Trends and YouTube Trends
Session 8 - Google Adwords , Yahoo clues and Collecting insights
Session 9 - Audience Analysis Tools and Audience Analysis use case
Session 10 - Audience analysis tool types and Audience analysis Techniques
Session 11 - Content Audits and Engagement Analysis Tools
Session 12 - SMES and study of different SMES in the market.
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