SEAM (Social Engaged Advertising Media ) is a solution that can achieve marketing performance in accordance with the advertiser's integrated communication strategy through a connection with social media, expanded from the one-way contents (image and video) exposure methods of existing outdoor advertising.
The existing form of outdoor advertisements installed at subways, bus stops, etc. was to attach prints or upload video or image files, and the outcome of this advertising was uncertain. SEAM is a new concept of outdoor advertising media that enhances these shortcomings of the existing outdoor advertising media by allowing consumers to participate in advertisements directly through social media. And, currently, its effect is proven by many brand companies and fan clubs through managing the feedback of their consumers and fans directly.
With the advertisement process through SEAM, #hashtags related to advertisements are selected, and consumers get to upload the contents as intended by the advertisers. These uploaded contents can be displayed in conjunction with SEAM, and the contents displayed in SEAM can be separated by hashtags, accounts, and geotagging (location) and displayed selectively through the social contents curation.