SEAM (Social Engaged Advertising Media)

Solution Summary

SEAM (Social Engaged Advertising Media ) is a solution that can achieve marketing performance in accordance with the advertiser's integrated communication strategy through a connection with social media, expanded from the one-way contents (image and video) exposure methods of existing outdoor advertising.

The existing form of outdoor advertisements installed at subways, bus stops, etc. was to attach prints or upload video or image files, and the outcome of this advertising was uncertain. SEAM is a new concept of outdoor advertising media that enhances these shortcomings of the existing outdoor advertising media by allowing consumers to participate in advertisements directly through social media. And, currently, its effect is proven by many brand companies and fan clubs through managing the feedback of their consumers and fans directly.

With the advertisement process through SEAM, #hashtags related to advertisements are selected, and consumers get to upload the contents as intended by the advertisers. These uploaded contents can be displayed in conjunction with SEAM, and the contents displayed in SEAM can be separated by hashtags, accounts, and geotagging (location) and displayed selectively through the social contents curation.

Major Features

• Outdoor advertising media that can be linked with social media content (Instagram, Facebook, YouTube, Google Drive, etc.)
• Reflect the social contents in real-time that the consumer participated in
• Support various tools (Social Grabber, Social Curator, SEAM Regram) that can display only the contents advertisers want.
• Induce consumer participation by exposing hashtags and QR codes with contents at the same time
• Depending on the situation of the installation site, it can be configured with various features and layouts

Solution Configuration

• Display: Support various displays such as LED, standard signage, etc.
• Frame player: Frame player in the form of set top box can be used merely by connecting it to display
• Wired / wireless network router: Install a separate router dedicated to SEAM to connect the network to Frame Player.
• Designated power switch: Connect the switch to collectively turn on and off the SEAM Display (LED or signage), frame player, wired / wireless network router.