Embedded Files
Vision STATEment
Vision STATEment
The development of a Vision Statement is a collaborative and crucial process that sets the tone for the entire initiative. The process is marked by a shared commitment to shaping the future of the destination. For the development of this vision, the Tourism Cluster of Oni came together in a collaborative session with constructive dialogue to contribute their unique perspectives, insights, and aspirations. The stakeholders then workshopped the editing process and combined efforts into one comprehensive and well-balanced statement.
More than a mere proclamation, the Vision Statement becomes the foundation upon which all future tourism management and marketing plans are built, providing a clear sense of purpose and direction that resonates with all stakeholders invested in the success of the destination. It serves as the guiding beacon, articulating the overarching goals and aspirations of the destination:
By 2030, Oni Municipality will stand as a model for sustainable mountain tourism, where pristine landscapes, rich historical traditions, and community empowerment converge. We envision Oni as a timeless jewel - a destination where nature and culture coexist harmoniously, sharing unique customs and folklore in unforgettable experiences to visitors while preserving our heritage and environment.
Brand Values
Brand Values
Brand values are the core principles and beliefs that guide the actions, decisions, and behavior of a brand, managed by destination management organizations like the Tourism Cluster of Oni. They represent the fundamental convictions that a destination holds dear and strives to embody in every aspect of its operations. These values serve as a compass, influencing the destination's identity, culture, and interactions with stakeholders. Brand values are often deeply rooted in the destination's mission and vision, reflecting its long-term aspirations and commitment to certain ideals.
Cultural Preservation & Heritage Promotion
Cultural Preservation & Heritage Promotion
Voted #1 Brand Value by 59% of survey participants.
Sustainability &
Environmental conservation
Sustainability &
Environmental conservation
Voted #2 Brand Value by 56.5% of survey participants.
Authentic Traditions &
Local Experiences
Authentic Traditions &
Local Experiences
Voted #3 Brand Value by 54% of survey participants.
Wellness & Relaxation
Wellness & Relaxation
Tied #4/5 Brand Value by 31% of survey participants.
Quality services &
Excellence in hospitality
Quality services &
Excellence in hospitality
Tied #4/5 Brand Value by 31% of survey participants.
Community engagement
& empowerment
Community engagement
& empowerment
Voted #6 Brand Value by 28% of survey participants.
Destination Management
Destination Management
In any tourism destination globally, the public sector shapes the fundamental identity, aiming for economic growth and community wellness, while the private sector drives future development with distinct goals and responsibilities. The Tourism Cluster of Oni will be the representative of the destination’s private sector, doing business under the brand name of “Discover Oni,” which was selected in the stakeholder survey. While the Municipality handles public services, infrastructure development, and policies affecting the tourism industry, the private sector stakeholders are the driving force behind the actions and decisions for the tourism destination. These individual stakeholders form a cooperative that can advocate to the government for their vision and industry needs. The Tourism Cluster will serve as the central hub for all stakeholders involved in the tourism industry and is responsible for the destination management of Oni.
Destination management is a holistic international practice that involves overseeing various aspects of tourism for a particular area, including marketing, sustainability, product development, advocacy, visitor services and community engagement. This includes planning and production of accommodations, transportation, attractions, and cultural activities while considering the impact on local communities and the ecosystem. The goal is to ensure tourism benefits everyone involved, maintains environmental integrity, and provides visitors with exceptional experiences.
Under this model, Discover Oni will be responsible for:
Marketing and Sales Promotion: Promoting the assets of the destination and creating brand awareness in order to attract visitors who will spend money and therefore enhance the economy.
Coordination and Collaboration: Being a platform for stakeholders to come together, align their efforts, and work cohesively towards sustainable tourism goals. Engaging local communities to ensure that tourism development is mutually beneficial for tourism stakeholders (this includes visitors) and residents.
Planning and Development: The coordinated and thoughtful planning of all elements of the tourism product or offerings that make up an enhanced and engaging tourism destination. This includes providing excellent visitor services, which leads to longer stays and repeat visits. This effort should also be concerned with destination stewardship and sustainable management practices with the goal to preserve environmental, social, and cultural assets.
Read more about ➡️ Destination Management to the understand the process of selecting the right business model for the Tourism Cluster of Oni and how destination marketing plays an important role in the Strategic Plan.
Strategic Objectives
Strategic Objectives
Click on each of the objectives below to learn more about the strategies planned to reach them.
By prioritizing responsible tourism and sustainability in environment and culture, Oni aims to create a harmonious tourism landscape that benefits both visitors and the local community while ensuring the long-term preservation and rejuvenation of its unique natural and heritage assets.
Catalyze local economic development in Oni Municipality by nurturing a robust and diversified tourism business economy.
To actively engage the local community in the planning and decision-making processes in order to enhance social well-being and improve the overall quality of life for residents, creating a tourism landscape that is socially enriching.
Enhance the overall tourism experience in Oni Municipality by focusing on comprehensive infrastructure development that handles tourism-related demands and improving accessibility to create a resilient and well-connected destination that provides a seamless and enjoyable experience for all visitors.
Elevate the overall quality of hospitality and services while diversifying tourism offerings in Oni Municipality, creating a welcoming and memorable experience.
By implementing robust crisis and risk management measures, Oni Municipality aims to create a resilient and secure destination that can effectively navigate and mitigate the impacts of unexpected events, including natural disasters, pandemics, and other emergencies, safeguarding the well-being of all stakeholders.
Strategically position Oni Municipality in the tourism market, implementing initiatives to effectively promote the destination through diverse materials and campaigns, strengthening destination branding to convey its unique identity.
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