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CONCEPT: COMMUNICATION
CONCEPT: COMMUNICATION
KEY UNDERSTANDING:
KEY UNDERSTANDING:
A video production requires you to collaborate in a group, to write a story with creativity, shoot the scene with innovation and process the footages with technology so that the finished video communicates and engages its intended audience.
A video communicates more information than text, audio or images.
A well produced video has a great impact on the effectiveness of the message delivery.
The video elements are Plot, Setting, Characters, Visual and Audio effects.
A good video emerges from the convergence of video elements.
Pre-Production
Pre-Production
Storyboard, Characters, Setting
Production
Production
Shots, Angles, Composition
Post-Production
Post-Production
Audio and Visual Effects
Watch these videos and ask yourself these questions:
Watch these videos and ask yourself these questions:
What is the key message?
How do the characters bring out the key message?
What is the main conflict?
What are the challenges?
How appropriate was the choice of music?
How will you describe the mood of the short film?
The Care is not always obvious
H&M Come Together
Life
The Lottery Ticket
3 Minutes
Dancing Babies - Evian
The Promise
Ripple - The Good Samaritan
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