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Technical Control (i.e. transitions, camera angles, composition of scenes)
Are there smooth transitions?
What exciting and interesting camera angles are there?
How are your scenes composed differently or do they all look the same?
Aesthetic Qualities (i.e. use of Visual & Audio Effects to enhance meaning-making)
Does your video use visuals (e.g. light, overlaid images, pattern, colour) to convey a feeling or an idea?
Does your soundtrack use sounds to create an atmosphere?
Clarity & Coherence
Is your video persuasive?