How to create a Google Chrome profile with a pinned Start Menu shortcut

Source: How to Create Profiles in Google Chrome

1. Open a command prompt at C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application
   1. chrome.exe --user-data-dir="..\User Data\MrHyde" --first-run
   2. exit
2. If you want to clone the first profile:
   1. Close both Chrome instances.
   2. Rename C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application\User Data\MrHyde\ to C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application\User Data\oldMrHyde\
   3. Copy C:\Users\DrJekyll\AppData\Local\Google\Chrome\User Data\ to C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application\User Data\MrHyde\
3. Open the C:\Users\DrJekyll\AppData\Roaming\Microsoft\Windows\Start Menu\Programs\Google Chrome folder
4. Right-click > New > Shortcut
   1. Location: C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application\chrome.exe
   2. Next
   3. Name: Mr Hyde
   4. Finish
5. Right-click on the new shortcut > Properties
   1. Target: C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application\..\Application\chrome.exe --user-data-dir="C:\Users\DrJekyll\AppData\Local\Google\Chrome\Application\User Data\MrHyde"
      1. The extra ..\Application\ tricks Windows into letting you pin the icon to the start menu next to the first one for Google Chrome
   2. If you want, you can click Change Icon... and pick another icon for better at-a-glance recognition.
6. In the Start Menu, type "Mr Hyde", right-click on the shortcut and select "Pin to Start Menu"
7. After launching the new "Mr Hyde" Google Chrome, consider setting a different theme:
   1. Tools > Options
   2. Personal Stuff > Get themes