Embedded Files
Branding Guidelines
When, where, and how may you use Texas A&M University logos and other branded items? While the exact criteria for use in an assignment or your e-folio depends on a number of factors, consider these guidelines recommended by a TAMU Communications consultant:
If you are employed by the university or represent the university professionally (such in the role of an instructor, staff, or consultant), you may use TAMU branded logos in a prominent place of the material you present, including the header of a web site or slideshow.
If you are a student, you should not use the logo in a prominent place, such as the header, if you are not representing the university in an official capacity, such as in your personal portfolio.
If you are a student representing the university in an official capacity (as a TAMU student leader, for example), you may display the logo in a prominent place, such as the header of a presentation or on the website created for your TAMU-recognized organization.
Image Credit:
Texas A&M University. Liberal Arts Community. http://liberalartscommunity.tamu.edu/html/bg-brand-identity-standards.html. 11 October 2013.
See branding cases for further clarification.
In sum, if you are benefitting professionally, personally, or financially, and do not represent the university in an official capacity, you should not prominently display any TAMU logos in your presentation materials (websites, slideshows, etc), for example in the header of each page. However, you may use a TAMU branded image or logo in your materials in the body if your use of them is to point to the university.
Of course, you must follow the branding guidelines for integrating logos and other images into the work you have created,which means using the logo without distortion. For more details about branding guidelines, including templates, logos, and other issues, please see TAMU Branding Guidelines.
Page updated
Google Sites
Report abuse