Creating Synergies: Design + Business
協同作用與加乘效應：
探討設計創意與商業應用之間的關連性
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Pre-Work 工作營事前準備事項:
AIM -
I would like all students to bring your individual thinking and research to the workshop, I will then facilitate a conversation with them, to help students build a shared vision of design and what design could do.
1. Split into groups of 2 to interview 3-5 non-designers.
組內各自先以2或3人分小組對3~5位「非」設計師進行問卷調查。
1) What is design to you? Please describe?
2) Have you used design in your work before? How have you used design, where and when? Please describe?
3) What role does design play in your company/organisation? Please describe?
4) What is the value of design to you? Please describe?
5) What do you think of designers? Have you worked with them before? Can you describe the experience?
2. Each student to read at least one book (more is also good!) from the following reading list, any one is good.
每位學生需閱讀老師所開書單中至少1本書籍
（本校圖書館有館藏者，學院皆已借出放置院辦公室，欲借閱者可洽辦公室登記）
Design-Driven Innovation by Roberto Verganti
Gimmer by Warren Berger
Design Leadership by Raymond Turner
Nudge by Richard Thaler and Cass Sunstein
How will you measure your life? by Clayton Christensen
Well Designed - John Kolko
Designing Design - Kenya Hara
You are not a Gadget - Jaron Lanier
The Experience Economy - B. Joseph Pine and James Gilmore
The Language of Things - Deyan Sudjic
Flow - Mihaly Csikszentmihalyi
Blink - Malcom Gladwell
Business Model Generation - Alexander Osterwalder
Gaming Storming - Gray, Brown and Macanufo
Start with Why - Simon Sinek
Steve Jobs by Walter Isaacson
Shih Chien Library Taipei Campus館藏狀況
*者為設計學院已借出至辦公室，歡迎參加同學可直接至學院登記借閱。
3. As a group, please to define: “What is Design?”
各組需針對“What is Design?”進行討論，並於工作營第一天(1/26)下午發表。發表方式：
(1)請將訪談結果製作成3分鐘的PPT簡報。
(2)請將討論結果及過程以圖像、文字於A1版面內自行排版，自由發揮。
All groups should also create a graphic of a design process. This can be researched, of created by the students. It does not have to be perfect, but I would like you to start thinking about design as a process and a mindset. Please print your definition of design and a visualised design process on an A1 sheet.