Post date: Sep 25, 2014 7:40:49 AM
PTC's online and social media presence continues to grow, across three of the major social media platforms: Twitter, LinkedIn and YouTube. This is supported by the high placement of Dr Tobin and PTC in Google searches for POPI Act compliance and related topics..
An example of this is the recent milestone achievement of 8000 video views on the PTC YouTube channel. "This comes just three short months after the 7000 views milestone was achieved, showing an accelerating interest in the PTC YouTube channel" says Dr Tobin, founder of PTC. To add to the 39 videos currently available on the PTC channel, Dr Tobin has also just completed the recording of a short series of four videos about the POPI Act in partnership with IACT-Africa and Matrix Marketing . The first in the series is due for release in the near future on the Matrix Marketing YouTube channel. "Matrix Marketing, IACT-Africa and I realised there was a gap in the coverage of the practical aspects of how to engage positively with the POPI Act, and the video series aims to provide some clarity of various issues covered under the POPI Act, including consent, purpose, and electronic direct marketing" says Dr Tobin.
@sapopitalk on Twitter (one of Dr Tobin's two Twitter handles) has now passed 180 Tweets, more than doubling the number of stories related to the POPI Act and data privacy on @sapopitalk in the past three months. There are also regular mentions and reTweets of @sapopitalk content. Dr Tobin's profile on LinkedIn now has over 750 connections and is well rated in terms of views for those connections. "There's no doubt that a presence on LinkedIn must form a part of an overall social media presence" says Dr Tobin.
"Then there is the satisfying growth in traffic on the PTC web site, as well as the high rankings achieved in Google searches for the POPI-related services offered by PTC and its strategic partner, IACT-Africa" says Dr Tobin, "so that overall we have consolidated and will continue to grow the PTC online and social media impact that forms part of our overall brand awareness strategy for PTC".
For support in developing and implementing your POPI Strategy please contact one of South Africa’s leading POPI Consultants Dr Peter Tobin on peter@p-t-c.co.za or call +27-83-922-3444