Serguei Netessine – Wharton Professor, AI-Driven Business Model Expert 

Serguei Netessine is Dhirubhai Ambani Professor of Innovation and Entrepreneurship at the Wharton School, University of Pennsylvania. He is an expert in AI-enabled business models and business model innovation. He works with governments and Fortune 500 companies on innovation, operations excellence, and AI-driven strategy. 

Full bio:

 Prof. Netessine lived and worked in Russia, the USA, France, and Singapore. He received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology. After working at Motorola and Lucent Technologies, he also earned an MS/Ph.D. in Operations Management from the University of Rochester.  His current research focuses on AI-enabled business models and business model innovation, and he has worked on these topics with numerous government and Fortune-500 organizations, including the Federal Aviation Administration (USA), the Government of Singapore, Lockheed Martin, Procter & Gamble, McDonald’s, Rolls-Royce, Comcast, Expedia, ABB, and the US Air Force.  He serves on advisory boards of multiple startup companies, is an active angel investor, and is a limited partner in several Venture Capital funds. Prof. Netessine also regularly participates in industry and government-organized forums on Innovation and Entrepreneurship, including the World Economic Forum in Davos and the World Knowledge Forum in Seoul. He was a member of the "Future of the Economy" committee for the Singapore Government, and he is a founding member of the Network for Responsible Research in Business and Management. Prof. Netessine worked at Amazon.com as an Amazon Scholar on topics ranging from agentic AI to public policy for the past 6 years.

Professor Netessine has been the recipient of several teaching awards for teaching MBA and Executive MBA students at the Wharton School and INSEAD, and he directs Executive Education Programs, including Business Model Innovation in the Age of AI.  Prolific academic writer, Professor Netessine holds senior editorial positions at several leading academic journals and has co-authored dozens of publications in prominent management journals, including Management Science, Marketing Science, Operations Research, and the Harvard Business Review. His work has received extensive media coverage in CIO Magazine, The Economist, Forbes, Huffington Post, Multichannel Merchant, New York Times, US News, Business Standard, and Strategy & Business, among others.  

His book "The Risk-Driven Business Model: Four Questions that will Define Your Company" was published by Harvard Business Press in 2014.  It received the 2015 Axiom Business Book Award for "Business Theory".