Who chooses the devils to be the friends of disbelievers?

AllahThe disbelievers
We have made the devils protecting friends for those who believe not.
A party hath He led aright, while error hath just hold over (another) party, for lo! they choose the devils for protecting supporters instead of Allah and deem that they are rightly guided.
They did not chose to believe in God, so they were left alone for devils.