Unit 1: What is Personal Finance and Consumer Awareness
Chapter 1 Learning Outcomes
Section 1: What is Personal Finance?
Describe what personal finance is
Outline the components of effective financial planning;
Identify focuses of study throughout this course
Section 2: Money, the American Way
Understand the evolution of American’s dependence on credit
Observe and analyze the “normal” American family as it relates to personal finance
Section 3: You and Money
Develop communication strategies for managing money and discussing financial issues.
Evaluate your own money personality; identify your money strengths and weaknesses
Chapter 6 Learning Outcomes
Section 1: Buyer Beware
Identify ways companies compete for your money
Be familiar with marketing strategies that encourage people to go into debt or finance large purchases
Evaluate how peer pressure can affect spending decisions
Summarize factors that influence consumer decisions
Section 2: Buyer's Remorse
List five steps you should take before making a major purchase
Section 3: Opportunity Cost
Evaluate the role opportunity cost plays in purchasing power
Describe the effect of inflation on buying power
Chapter 1 Vocabulary
Consumer – a person or organization that uses a product or services
Credit – the granting of a loan and the creation of debt; any form of deferred payment
Debt – an obligation of repayment owed by one party (the debtor/borrower) to a second party (the creditor/lender); in most cases this includes repayment of the original loan amount plus interest
Economy – a system by which goods and services are produced and distributed
Financial Literacy – the knowledge and skill-set necessary to be an informed consumer and manage finances effectively
Interest - a fee paid by a borrower to the lender for the use of borrowed money; typically, interest is calculated as a percentage of the principal (original loan amount)
Loan – a debt evidenced by a “note” which specifies the principal amount, interest rate and date of repayment
Personal Finance – all of the decisions and activities of an individual or family regarding their money, including spending, saving, budgeting, etc.
Chapter 6 Vocabulary
Branding - the promotion of a product or service by identifying it with distinct characteristics (usually associated with public perception, quality or effectiveness)
Brand recognition/awareness: refers to the public's ability to recall and recognize a brand by its logo, jingles, packaging, etc.
Buyer's Remorse: feeling regret or concern after making a large purchase
Caveat Emptor: Latin term for "buyer beware"
Financing: to buy an item with credit; paying over time
Marketing: the process of communicating the value of a product or service to customers
Opportunity cost: refers to the financial opportunity that is given up because you choose to do something else with your money
Significant Purchase: an amount of money you spend, usually $300, that causes some pain to part with
Commercial To Watch
Slogan Quiz