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Unit Description: Developing your Brand: Duration approximately 4 class days
Unit Description: Developing your Brand: Duration approximately 4 class days
Students will be introduced to the concept of Branding. Symbolism will be discussed as will how and why branding is used. Students will explore a variety of techniques and develop an image that they will consistently use throughout the semester on all future projects.
Students will be introduced to the concept of Branding. Symbolism will be discussed as will how and why branding is used. Students will explore a variety of techniques and develop an image that they will consistently use throughout the semester on all future projects.
Throughout the course the societal and environmental effects of the elements connected to the various units will be discussed and will influence the student’s end products.
Throughout the course the societal and environmental effects of the elements connected to the various units will be discussed and will influence the student’s end products.
What is a Brand?
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Developing your Brand Strategy
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Trademarks
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Symbolism
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Imagery
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Typography
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Why should I Develop a Brand
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Branding Exercise
Branded Media Exercise
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