Social Media Syllabus

A co-taught course on social media. Follow us on Twitter #mktg250d

Title: Social Media in Digital Business

Description:

This course addresses the move towards social media to build intellectual capital, communicate with society, exchange knowledge among a global workforce and providing the public face of business for marketing and corporate communications. The course explores the role of social media technologies (e.g., Facebook) in shaping societal and business trends.

Workers communicate and collaborate with instant messaging, blogs, wikis, folksonomy, and Facebook. Businesses communicate with the public via CEO blogs, viral marketing, and other forms of communication driven by social media. And what about the knowledge exchange that takes place in blogshops? These new technologies and social trends are explored with a view towards our existing understanding of capturing, transferring, sharing, and managing knowledge in a business setting.

The course is multi-disciplinary meaning those in management, marketing, and entrepreneurship will find something exciting to study even if information technology isn't your cup of tea.

Follow the Social Milieu blog I use as an example or the blog I'm using for my MIS course.

The required textbook: For excerpts: Chapter (PDF) Index (PDF) Table of Contents (PDF)