Directed multi-channel communications strategy for 55 state parks, including earned media, crisis communication, digital campaigns, and public education.
Developed press releases, media pitches, and storytelling assets to promote public programming and conservation efforts.
Led high-impact initiatives including the 100th anniversary campaign (64 public events, 2,000+ attendees), and the Parks Access Expansion Pilot increasing access for 27,000+ low-income visitors.
Served as Public Information Officer during extreme weather events including managing media coordination, stakeholder communication, and crisis messaging.
Oversaw a seamless migration to a new Drupal CMS, enhancing web accessibility and usability.
Served on the Parks Diversity and Equity Committee with a focus on leading parks digital accessibility push.
Managed digital presence and traditional media for 55 state parks; developed safety campaigns, cultural programming communications, and educational media.
Produced the “Wildlife Watching in Vermont State Parks” video series in partnership with VT Fish & Wildlife to encourage ethical wildlife viewing.
Created social media explainers and visuals on wildlife, conservation, and public health topics.
See examples of work on my Media page.
Managed lab administration both at Indiana University and affiliated field stations.
Assisted field biologists communicate research to the public.
Promoted science outreach efforts via new lab website build, Facebook, and local events.
Lead public programming and guest taught section of graduate level course in field techniques.
Prepared end reports for several agencies including USFWS and US Forest Service to ensure research was in compliance with all relevant laws and research policies.