education
Ph.D. in Rhetoric & Professional Communication
Iowa State University, August 2009
Dissertation: More than Decoration: An Investigation of the Role of Visual Rhetoric and Ethos in Corporate Visual Identity
Winner: 2009 Iowa State University Research Excellence Award
Dissertation Chair: Dr. Charles Kostelnick
Dissertation Committee: Dr. Lee Honeycutt, Dr. Barbara Blakely, Dr. Margaret LaWare, Ms. Debra Satterfield
Master of Arts in Technical Communication
Minnesota State University, Mankato, August 2004
Thesis Chair: Dr. Roland Nord
Thesis Committee: Dr. Kathleen Hurley, Dr. Gregg Asher
A corporate visual identity is a package of elements consisting of a name, a symbol and/or logo, typography, color, a slogan, and often additional graphic elements. Effective designs are memorable and flexible, appearing on everything from letterhead and business cards to websites and promotional materials to employee uniforms and company cars. These designs, like written or oral messages, are carefully constructed to catch readers’ attention and persuade them to use the organization’s products or services.
Master of Business Administration
University of Louisiana at Lafayette, December 1997
Capstone Project: Organizational Improvements for City Operations: Report to the City Council of Crowley, Louisiana
ULL's B.I. Moody III MBA program website
Bachelor of Science in Marketing
University of Louisiana at Lafayette, May 1996