Jeff Bailey

My New LinkedIn Blog

A few weeks ago, I found out that my blog service provider was discontinuing its email subscription service. What good is a blog if it doesn't self-distribute? I'm not going to distribute. Too time consuming. So, I asked around for a solution and got some interesting answers. One stood out and I'd like your opinion.

 

It seems that several of the authors use LinkedIn as a home-page/blog/FaceBook on steroids. LinkedIn is apparently the business equivalent of the social media FaceBook. I've been looking into it and doing some thinking. Here are some thoughts.

 

I have a homepage that maybe gets 10 views a year, six of them by me. Right now, my LinkedIn profile gets between 35 and 40 views a week. Sure, some of them are trying to sell me something, but I've also made some useful contacts on LinkedIn. I've never made a single contact on my Home Page.

Second, LinkedIn functions basically like a blog now. I post and my followers see. But there's potential for huge network growth there if some people post a like or a repost. I have 650+ followers on my first tier. I checked; my second-tier downline is 980,000. If I post and all of my first-tier followers post a ‘like’ or a ‘comment’ or Share, 980, 000+ people potentially see my post. I find that potential interesting. One of my recent posts was viewed 2,500 times.

 

Here's the idea, an inner circle of my followers/following list are authors. I'll publish a couple of my posts a week. And I'll use some selected content from my followed authors to supplement my content and make it more interesting. Here's the kicker. I'll ‘like’ or ‘comment on’ significant posts like book launchings, book contests won, podcast interviews, screenplays sold, etc. for my network. My first tier now becomes their followers expanding their visibility and adding to my content. Also, some of my people to whom I'm networked post every day. I’m only going to ‘like’ or ‘comment’ or 'share' significant events and/or particular items that add to my content without overwhelming my feed. I'm already known in my network for promoting other authors almost as much as I promote myself. Now, when I have a significant event, like a book launch, contest win, big interview, etc., the authors that make up my inner core of followers will also (I hope) ‘like’ or ‘comment my significant post on LinkedIn to their first tier thereby expanding my market exposure. It wouldn't be a lot of 'likes' at any one time, but the market expansion might be really significant. Of course, I’ll do the same for them and their significant posts.

There is something else that I’ve discovered. LinkedIn will repost some of my original posts to random followers from my second and third tier. I emphasize original. This is another way LinkedIn helps me expand my first tier and over all exposure. For one to be truly active on LinkedIn I feel that they should post an occasional original item.

 

Mark Tedesco from my first tier also does something very unique with each post. He tries to figure out who the market target might be for a given post. Now we're back to the networking aspect. Mark searches that market sector and forwards his post to some of the people he finds. With his art, history, and travel memoir about his time in Living experience in Rome, he forwarded the post to a dozen travel agencies he found in LinkedIn. One forwarded the post to the Rome, Italy version of the chamber of commerce. They picked it and featured it in their newsletter and now actively promote the book as a favored travel reference.

 

One last idea, for me at least. I’m going to expand consideration of who is in my inner circle to include publishers, illustrators, screenwriters, etc. They are all part of the book industry in their own way. Those of my followers who are not writers seem to appreciate the added content and like that these events are given some visibility to them that they would not normally have

So far it is working far better than I expected but I would like to expand my list of followers and my exposure to anyone in the book industry that might be interested.  

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