Publications
Academic Journal Articles
[1] Hemant K. Bhargava, Kitty Wang, and Luna Zhang, “Fending off Critics of Platform Power: Doing Well by Doing Good”, Management Science (forthcoming) (2022).
[2] Manish Gangwar and Hemant K. Bhargava, “Pricing On-Demand Services: Alternative Ways of Combining Usage and Access Fees”, Production and Operations Management (forthcoming) (Apr. 2022).
[3] Edward Anderson, Hemant K. Bhargava, Jonas Boehm, and Geoffrey Parker, “The Business of Electric Vehicles: What Managers Need to Know”, California Management Review 64 (3 Winter 2022).
[4] Sunita M Desai, Jiejie Wang, Uttara Ananthakrishnan, Ishita Ghai, Ateev Mehrotra, and Hemant K Bhargava, “Research Letter: Potential Savings Associated With Switching Medication Formulation”, JAMA Health Forum (Feb. 2022).
[5] Hemant K. Bhargava, “The Creator Economy: Managing Ecosystem Supply, Revenue-Sharing, and Platform Design”, Management Science (available as Articles in Advance) (July 2021).
[6] Hemant K. Bhargava, “Bundling for Flexibility and Variety: An Economic Model for Multiproducer Value Aggregation”, Management Science 27 (Apr. 2021), pp. 2365–2280.
[7] Hemant K Bhargava, Olivier Rubel, Elizabeth J Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, and Adithya Pattabhiramaiah, “Platform Data Strategy”, Marketing Letters 31 (4 2020), pp. 323–334.
[8] Jonas Boehm, Hemant K. Bhargava, and Geoffrey Parker, “The Business of Electric Vehicles: A Platform Perspective”, Foundations and Trends in Technology, Information and Operations Management 14 (3 Dec. 2020), Also published as a book (Now Publishers, ISBN: 978-1-68083-762-9; e-book ISBN: 978-1-68083763-6), pp. 203–323.
[9] Hemant K. Bhargava, Gergely Csapo, and Rudolf Müller, “On Optimal Auctions for Mixing Exclusive and Shared Matching in Platforms”, Management Science (6 June 2020), pp. 2653–2676.
[10] Hemant K. Bhargava and Olivier Rubel, “Sales Force Compensation Design for Two-Sided Market Platforms”, Journal of Marketing Research 56.4 (2019), pp. 666–678.
[11] Hemant K. Bhargava and Manish Gangwar, “On the Optimality of Three-Part Tariff Plans”, Operations Research 66.6 (Nov. 2018), pp. 1517–1532.
[12] Vithala R. Rao, Gary J. Russell, Hemant K. Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Nanda Kumar, Irwin Levin, Yu Ma, Nitin Mehta, John Pracejus, and R. Venkatesh, “Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior”, Customer Needs and Solutions 5.1-2 (Mar. 2018), pp. 107–120.
[13] Hemant K. Bhargava, David Evans, and Deepa Mani, “The Move to Smart Mobile and Its Implications for Antitrust Analysis of Online Markets”, Business Law Journal 16 (2016), pp. 157–188.
[14] Hemant K. Bhargava, “Platform technologies and network goods: insights on product launch and management”, Information Technology and Management 15.3 (2014), pp. 199–209, ISSN: 1385-951X.
[15] Hemant K. Bhargava and Abhay Mishra, “Electronic Medical Records and Physician Productivity: Evidence from Panel Data Analysis”, Management Science 60.10 (2014), pp. 2543–2562.
[16] Ram N.V. Ramanan and Hemant K. Bhargava, “Stimulating Early Adoption of New Products through Channel Disintegration”, Production and Operations Management 23.10 (2013), pp. 1681–1689.
[17] Hemant K. Bhargava, Daewon Sun, and Byung Cho Kim, “Commercialization of Platform Technologies: Launch Timing and Versioning Strategy”, Production and Operations Management 22.6 (Nov. 2013), pp. 1374– 1388.
[18] Hemant K. Bhargava, “Mixed Bundling of Two Independently-Valued Goods”, Management Science 59.9 (September 2013), pp. 2170–2185.
[19] Adib Bagh and Hemant K. Bhargava, “How to Price Discriminate when Tariff Size Matters”, Marketing Science (Jan. 2013), pp. 111–126.
[20] Hemant K. Bhargava, “Retailer-Driven Product Bundling in a Distribution Channel”, Marketing Science 31.6 (November-December 2012), pp. 1014–1021.
[21] Hemant K. Bhargava and Rachel R. Chen, “The benefit of information asymmetry: When to sell to informed customers?”, Decision Support Systems 53.2 (2012), pp. 345–356.
[22] Hemant K. Bhargava and Vidyanand Choudhary, “Research Note: When is Versioning Optimal for Information Goods?”, Management Science 54 (May 2008), pp. 1029–1035.
[23] Hemant K. Bhargava and Daewon Sun, “Pricing under Quality of Service Uncertainty: Market Segmentation via Statistical QoS Guarantees”, European Journal of Operational Research 191 (2008), pp. 1189–1203.
[24] Hemant K. Bhargava, Daniel J. Power, and Daewon Sun, “Progress in Web-based Decision Support Technologies”, Decision Support Systems 43 (Aug. 2007), pp. 1083–1095.
[25] Juan Feng, Hemant K. Bhargava, and David Pennock, “Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms”, INFORMS Journal on Computing 19.1 (2007), pp. 137–148.
[26] Hemant K. Bhargava, Daewon Sun, and Susan H. Xu, “Stockout Compensation: Joint Inventory and Price Optimization in Electronic Retailing”, INFORMS Journal on Computing 18.2 (2006), pp. 255–266.
[27] Hemant K. Bhargava and Juan Feng, “America Online’s Internet Access Service: How to Deter Unwanted Customers”, Electronic Commerce Research and Applications 4.1 (2005), pp. 35–48.
[28] Yueyue Fan, Hemant K. Bhargava, and Harriet Natsuyama, “Dynamic Pricing via Dynamic Programming”, Journal of Optimization: Theory and Applications 127.3 (Dec. 2005), pp. 565–577.
[29] Hemant K. Bhargava and Shankar Sundaresan, “Computing as Utility: Managing Availability, Commitment, and Pricing Through Contingent Bid Auctions”, Journal of Management Information Systems 21.2 (2004), pp. 201–227.
[30] Hemant K. Bhargava and Vidyanand Choudhary, “Economics of an Information Intermediary with Aggregation Benefits”, Information Systems Research 15.1 (2004), pp. 22–36.
[31] Hemant K. Bhargava and Shankar Sundaresan, “30 Seconds or Free! Contingency Pricing for Information Goods and Services under Industry-wide Performance Standard”, Journal of Management Information Systems 20.2 (2003), pp. 113–136.
[32] Hemant K. Bhargava and Kevin J. Snoap, “Improving Recruit Distribution Decisions in the US Marine Corps”, Decision Support Systems 36.1 (2003), pp. 19–30.
[33] Hemant K. Bhargava and Vidyanand Choudhary, “Information Goods and Vertical Differentiation”, Journal of Management Information Systems 18.2 (Fall 2001), pp. 89–106.
[34] Hemant K. Bhargava, Vidyanand Choudhary, and Ramayya Krishnan, “Pricing and Product Design: Intermediary Strategies in an Electronic Market”, International Journal of Electronic Commerce 5.5 (Fall 2000), pp. 37–56.
[35] Hemant K. Bhargava, Craig L. Herrick, and Suresh Sridhar, “Beyond Spreadsheets: Software for Building Decision Support Systems”, IEEE Computer 32.3 (Mar. 1999), pp. 31–39.
[36] Hemant K. Bhargava, “Data Mining by Decomposition: Adaptive Search for Hypothesis Generation”, INFORMS Journal on Computing 11.3 (Summer 1999), pp. 239–247.
[37] Hemant K. Bhargava and Ramayya Krishnan, “OR/MS, Electronic Commerce, and the Virtual INFORMS Community”, INFORMS Journal on Computing 10.4 (Fall 1998), pp. 396–398.
[38] Hemant K. Bhargava and Ramayya Krishnan, “The World Wide Web: Opportunities for Operations Research and Management Science”, INFORMS Journal on Computing 10.4 (1998), pp. 359–383.
[39] Hemant K. Bhargava, Ramayya Krishnan, and Peter Piela, “On Formal Semantics and Analysis of Typed Modeling Languages: An Analysis of Ascend”, INFORMS Journal on Computing 10.2 (1998), pp. 189–208.
[40] Hemant K. Bhargava and Clay G. Tettelbach, “A Web-based Decision Support System for waste disposal and recycling”, Computers, Environment and Urban Systems 21.1 (Jan. 1997), pp. 47–65.
[41] Oliver G ̈unther, Rudolf Müller, Peter Schmidt, Hemant K. Bhargava, and Ramayya Krishnan, “MMM: A WebBased System for Sharing Statistical Computing Modules”, IEEE Internet Computing 1.3 (1997), pp. 59–68.
[42] Hemant K. Bhargava, Ramayya Krishnan, and Rudolf M ̈uller, “Electronic commerce in decision technologies: a business cycle analysis”, International Journal of Electronic Commerce 1.4 (1997), pp. 109–127.
[43] Hemant K. Bhargava, Ramayya Krishnan, and Rudolf M ̈uller, “Decision Support on Demand: Emerging Electronic Markets for Decision Technologies”, Decision Support Systems 19.3 (1997), pp. 193–214.
[44] Hemant K. Bhargava, “Using Quiddities for Detecting Semantic Conflicts in Collaborative Work”, Journal of Organizational Computing and Electronic Commerce 5.4 (1995), pp. 379–400.
[45] Hemant K. Bhargava and William C. Branley, “Simulating Belief Systems of Autonomous Agents”, Decision Support Systems 14.4 (1995), pp. 329–348.
[46] Hemant K. Bhargava and Steven O. Kimbrough, “On Embedded Languages, Meta-level Inference and Computeraided Modeling”, Computer Science and Operations Research: The Impact of Emerging Technology, ed. by Stephen Nash and Ariela Sofer, Kluwer, 1994.
[47] Hemant K. Bhargava, Ramayya Krishnan, and Andrew B. Whinston, “On integrating Collaboration and Decision Analysis techniques”, Journal of Organizational Computing and Electronic Commerce 4.3 (1994), pp. 297–316.
[48] Hemant K. Bhargava, “Dimensional Analysis in Mathematical Modeling Systems: A Simple Numerical Method”, ORSA (INFORMS) Journal on Computing 5.1 (1993), pp. 33–39.
[49] Hemant K. Bhargava and Steven O. Kimbrough, “Model Management: an Embedded Languages Approach”, Decision Support Systems 10.3 (1993), pp. 277–299.
[50] Hemant K. Bhargava and Ramayya Krishnan, “Computer-Aided Model Construction”, Decision Support Systems 9.1 (1993), pp. 91–111.
[51] Hemant K. Bhargava, “Fleet Mix Planning in the U.S. Coast Guard: Issues and Challenges for DSS”, Recent Developments in Decision Support Systems (NATO ASI Series III), ed. by C.W. Holsapple and A.B. Whinston, Springer-Verlag, 1991, pp. 575–598.
[52] Hemant K. Bhargava, Ramayya Krishnan, and Sumitra Mukherjee, “On the Integration of Data and Mathematical Modeling Languages”, Annals of Operations Research 38.1-4 (1992), pp. 69–95.
[53] Hemant K. Bhargava, Ramayya Krishnan, and Steven O. Kimbrough, “Unique Names Violations, a Problem for Model Integration or You Say Tomato, I Say Tomahto”, ORSA (INFORMS) Journal on Computing 3.2 (Spring 1991), pp. 107–120.
[54] Steven O. Kimbrough, Clark W. Pritchett, Michael Bieber, and Hemant K. Bhargava, “The Coast Guard’s KSS Project”, Interfaces 20.6 (Nov. 1990), pp. 5–16.
[55] Hemant K. Bhargava, Michael Bieber, and Steven O. Kimbrough, “Oona, Max, and the WYWWYWI Principle: Hypertext and Model Management in a Symbolic Programming Environment”, Proceedings of the Nineth International Conference on Information Systems, Minneapolis, MN, 1988. Journal Submissions
Journal Submissions
[55] Hemant K. Bhargava, “Multi-Device Consumption of Digital Goods: Optimal Product Line Design with Bundling”, under review at Journal of Management Information Systems (May 2022). 11
[56] Hemant K. Bhargava, Xinxue Qu, Yoonseock Son, and Daewon Sun, “Capitalizing on the Moment: The Strate- gic Role of Information Disclosure in Online Crowdfunding”, Major Revision at Production & Operations Management (2022).
[57] Hemant K. Bhargava, Xinxue Qu, and Daewon Sun, “Sleeping with the Enemy? Co-Funding Your Competi- tor”, Under Review at Marketing Science (2022).
[58] Manish Gangwar and Hemant K. Bhargava, “Pricing On-Demand Services: Alternative Ways of Combining Usage and Access Fees”, (minor revision at Production and Operations Management) (2022).
Journal Editorials and Invited Comments
[59] Juan Feng, Hemant K. Bhargava, and David Pennock, “Comments on the IJOC Test of Time Paper Award from the Authors”, INFORMS Journal on Computing, ed. by Alice Smith, vol. 32, 2, 2020, doi: https: //pubsonline.informs.org/doi/full/10.1287/ijoc.2020.0968.
[60] Chris Forman, Robert J. Kauffman, D. J. Wu, and Hemant Bhargava, “New Research Perspectives on Mobility, Organizations, Systems and Technologies”, Information Technology and Management 8.2 (2007), pp. 83–85.
[61] Hemant K. Bhargava and Juan Feng, “Search-Engine Advertising: Dynamic Auctions under Performance- Based Pricing”, Informs Computing Society Newsletter (Fall 2007), pp. 21–26.
[62] Hemant K. Bhargava, Daniel J. Power, and Daewon Sun, “Editorial, Special issue on Web-based Decision Support”, Decision Support Systems 43.4 (2007), pp. 1081–1082.
[63] Hemant K. Bhargava and Ramayya Krishnan, “A Review of a Web-based “Mathematical Programming Glos- sary” by Harvey Greenberg”, INFORMS Computer Science Technical Section Newsletter 18.2 (1997).
[64] Hemant K. Bhargava, “Editor’s introduction to the special issue on logic modelling”, Decision Support Systems 16.1 (1996), pp. 1–2.
[65] Hemant K. Bhargava, “DecisionNet: World Wide Access to Executable Decision Technologies (a condensed news summary)”, IIE News (newsletter of the Operations Research society of the Institute of Industrial Engi- neers) 32.2 (1996).
[66] Hemant K. Bhargava and Steven O. Kimbrough, “Editor’s Introduction to the Special Issue on Logic Model- ing”, Decision Support Systems 11.2 (1994).
[67] Hemant K. Bhargava and Ramayya Krishnan, “ Foreword, Special Issue on Model Management”, Annals of Operations Research 38.1-4 (1992).
[68] Hemant K. Bhargava, “Artificial Intelligence Research and Applications at the Naval Postgraduate School”, ORSA’s AI Technical Section newsletter (1992).
Book Chapters
[69] Hemant K. Bhargava Julia Tanghetti, “Mobile Health Technologies”, The UCLA Anderson Business and Information Technologies (BIT) Project: A Global Study of Technology and Business Practice, ed. by Jaymie Park Vandana Mangal and Uday Karmarkar, World Scientific, 2016.
[70] Kai Rannenberg, Hemant Bhargava, Hans-Bernd Brosius, Nicola Carbonari, Andrew Odlyzko, and Mark Spencer, “Transcript of panel discussion on “Successful Price and Revenue Models””, Turbulenzen in der Telekommunikations und Medienindustrie, ed. by Thomas Hess and Stefan Doeblin, Berlin: Springer-Verlag, 2006.
[71] Hemant K. Bhargava and J. Lee, “Managing Emerging Technology”, Pushing the Digital Frontier, ed. by Nirmal Pal and Judith Ray, AMACOM, 2001.
Invited Magazine Articles
[72] Hemant K. Bhargava, Jonas Boehm, and Geoffrey Parker, “How Tesla’s Charging Stations Left Other Manu- facturers in the Dust”, Harvard Business Review (2021).
[73] Hemant K. Bhargava, “Google antitrust case suggests Apple should be in the Department of Jus- tice’s crosshairs too”, The Conversation (2020), https://theconversation.com/google- antitrust-case-suggests-apple-should-be-in-the-department-of-justices- crosshairs-too-148691.
[74] Hemant K. Bhargava and Manish Gangwar, “Pricing Strategy for Service Startups”, Forbes India (Sept. 2017), http://www.forbesindia.com/article/isb/pricing-strategy-for-service-startups-how-to-employ-access- and-usage-fee/48097/1.
[75] Hemant K. Bhargava and Xiahua (Anny) Wei, “Mobile Number Portability: Pros and Cons”, Analyst (Mar. 2011), pp. 36–38.
[76] Hemant K. Bhargava, “Dogfight in IT Industry: Google vs Microsoft”, Analyst (Sept. 2009), pp. 21–26.
[77] Hemant K. Bhargava, “The Business of Google”, e-Business (Mar. 2009), pp. 13–16.
[78] Hemant K. Bhargava and Robert Norris, “Coming Soon to Your Favorite Library: Decision Support on De- mand (adapted from other DecisionNet articles)”, D-Lib Magazine (produced by Corporation for National Research Initiatives) (1996).
PDF copies of selected publications are available at my Google Scholar Page, SSRN Research Page, issuu.com
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