When is Versioning Optimal for Information Goods?

Post date: Sep 13, 2016 3:51:14 AM

Hemant K. Bhargava and Vidyanand Choudhary

Management Science 2008, Vol. 54, issue 5

The paper considers product line design - specifically whether the firm should have a single or multiple versions - and develops a new metric and high-level insights on whether or not a versioning strategy would be profitable for information goods.