Professor Bhargava (full c.v.) works on platform economics and business analytics. He is an expert in technology management and the information technology industry, and his work covers decision modeling and the economics of information goods, online services, software, electronic gadgets, the media and entertainment industry, and use of of IT in clinical health care. Bhargava’s research in technology management highlights distinctive economic forces that affect technology goods, on both the supply side (e.g., their unique cost structures) and the demand side (e.g., the prominence of network effects as a source of value creation), and how these forces shape specific elements of operations, pricing, marketing, and competitive strategy. His research on these topics appear in several academic journals and conferences (partial listings are available at Google Scholar, SSRN and issuu.com), and as articles, conversations and interviews in the general press.

Jerome Suran Chair, Professor of Technology Management

  • At UC Davis, Graduate School of Management, UC Davis, since July 2003.
  • Academic Director and Co-Founder, MSBA (Master of Science in Business Analytics) program
  • Distinguished Fellow, INFORMS Information Systems Society.
  • UC Davis Executive Council, and Chair of Faculty Executive Committee at the GSM, 2017-18. 
  • Advisory Board, UC Davis Data Science Initiative, since 2015.
  • Advisory Board, UC Davis Religions of India Initiative, since 2012.
  • Previous appointments: Penn State University  (Smeal College of Business Administration), Naval Postgraduate School (Monterey), after receiving a Ph.D. in Decision Sciences from The Wharton School, University of Pennsylvania (1989). 
  • Past Visiting Affiliations: Carnegie Mellon University, Humboldt University (Berlin) and University of Maastricht. 

Research and Professional Interests

My research centers around Technology and Analytics - quantitative and computing tools and models - applied to understand, describe, or predict issues in business and markets, and to optimally specify or evaluate decisions or courses of action. 

The most natural context for my work has been in the information and technology industries - including software, computing, Internet services and platforms, entertainment and other content, advertising, gaming etc. At UC Davis, I teach an MBA class on "Technology Competition and Strategy". I work with numerous companies in Silicon Valley and elsewhere in the US and India, to learn exciting trends and practices in business, and to apply my ideas to help start new businesses or improve existing ones. In the future I hope to apply my research in other important contexts such as health care (where I've made some progress), renewable energy, and food and water.  

Leadership and Service

Since 2016, I serve as Academic Director of the new Master's of Science degree in Business Analytics program at UC Davis, which I co-developed with Prof. Prasad Naik during 2014-16,. I also serve on the campus-wide committees tasked with defining "Data Science" initiatives at UC Davis. I served as Associate Dean (at UC Davis GSM) from 2010 to 2013, and as Faculty Chair during 2005-06 and 2006-07, as well as the current year 2017-18, with concurrent membership in the Executive Council of the UC Davis Academic Senate

In 2010, I co-created (with Prof. Vidyanand Choudhary) the "Theory in Economics of Information Systems" (TEIS) workshop, and co-chaired the annual meeting during 2011, 2012, 2013, and 2017. I serve on the TEIS Advisory Board, and have previously been on the Advisory Board of the INFORMS Computing Society.

My chief professional group is INFORMS, the Institute for Operations Research and Management Science. I have served on the Editorial Boards of several top-tier INFORMS journals, including Operations Research, Management Science, and Marketing Science. I co-chaired the INFORMS Conference on Information Systems and Technology during 2007 and 2013, and the INFORMS Computing Society's conference in 2004.
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