Hemant K. Bhargava

I work at UC Davis, having moved here in July 2003 after previous appointments at Penn State University (Smeal College of Business Administration, 2000-03) and the Naval Postgraduate School (Monterey, 1989-2000), after receiving a Ph.D. in Decision Sciences from The Wharton School, University of Pennsylvania (1989).

Jerome Suran Chair, Professor of Technology Management

  • At UC Davis, Graduate School of Management, UC Davis, since July 2003.
  • Co-Founder and First Academic Director, MSBA (Master of Science in Business Analytics) program
  • Distinguished Fellow, INFORMS Information Systems Society.
  • UC Davis Executive Council, and Chair of Faculty Executive Committee at the GSM, 2006-07, 2007-08, 2017-18.
  • Advisory Board, UC Davis Data Science Initiative, since 2015.
  • Advisory Board, UC Davis Religions of India Initiative, since 2012.
  • Past Visiting Affiliations: Carnegie Mellon University, Humboldt University (Berlin) and University of Maastricht.

Research and Professional Interests

My professional and research interests center around Technology, Analytics and Platforms, using quantitative and computational models to understand, describe, measure, or prescribe actions and phenomenon in firms and markets, particularly involving operations, marketing, competitive policy, and strategy. I study the role of information technology for internal efficiency, competitive advantage, and industry transformation, for instance in the health care sector. My research in technology management draws on distinctive economic forces that affect technology goods on both the supply side (e.g., their unique cost structures) and the demand side (e.g., the prominence of network effects as a source of value creation), and examines how these forces shape specific elements of operations, pricing, marketing, and competitive strategy. My work on platforms and economics of technology has applications in areas such as health care, electric vehicles, online services, software, electronic gadgets, the media and entertainment industry. My research on these topics appear in several academic journals and conferences (partial listings are available at Google Scholar, SSRN and issuu.com), and as articles, conversations and interviews in the general media.

Since 2003 at UC Davis, I've taught an MBA class on "Technology Competition and Strategy" covering economics of digital and tech goods and business strategy for platforms as a new architecture for business. I work with numerous companies in Silicon Valley and elsewhere in the US and India, to learn exciting trends and practices in business, and to apply my ideas to help start new businesses or improve existing ones. In the future I hope to apply my research in other important contexts such as health care (where I've made some progress), renewable energy, and food and water.

Professional Service and Leadership

I have led many initiatives to increase the footprint of UC Davis and the Graduate School of Management in platform thinking, business analytics and data science. From 2012-2015, I worked with Prof. Prasad Naik to conceive and design a new graduate program (Master of Science degree in Business Analytics ), and win approval for it from the GSM, UC Davis, and UC Office of the President. I then worked on the launch of the program from 2016-2018, and served as Academic Director for the first cohort of this class that graduated in August 2018. I also serve on the campus-wide committees tasked with defining "Data Science" initiatives at UC Davis.

I served as Associate Dean (at UC Davis GSM) from 2010 to 2013, and as Faculty Chair during 2005-06, 2006-07, and 2017-18, with concurrent membership in the Executive Council of the UC Davis Academic Senate.

In 2010, I co-created (with Prof. Vidyanand Choudhary) the "Theory in Economics of Information Systems" (TEIS) workshop, and co-chaired the annual meeting during 2011, 2012, 2013, and 2017. I serve on the TEIS Advisory Board, and have previously been on the Advisory Board of the INFORMS Computing Society.

My chief professional group is INFORMS, the Institute for Operations Research and Management Science. I have served on the Editorial Boards of several top-tier INFORMS journals, including Operations Research, Management Science, and Marketing Science. I co-chaired the INFORMS Conference on Information Systems and Technology during 2007 and 2013, and the INFORMS Computing Society's conference in 2004.