Independent Data Analyst For Rotterdam Festivals

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Independent Data Analyst Through EMC Cultuuronderzoeken

As a subcontractor for EMC Cultuuronderzoeken, I conducted extensive research on visitors of both high and low cultural activities in The Netherlands. My largest project with EMC involved analyzing the audiences of all cultural outings in Rotterdam. It was a substantial assignment in which I collaborated with several independent data analysts, EMC Cultuuronderzoeken, and the project owner, Rotterdam Festivals. I even invited a former colleague from Stogo Onderzoek + Advies to contribute to the analysis for this project.

My Tasks As Data Analyst In The Rotterdam Festivals Project

The analyses for this project resulted in a publication by Rotterdam Festivals in 2015 and contributed to an adaptation of Rotterdam’s cultural policy. Each cultural organization in the city received its own report detailing the profile of its visitors. These visitor profiles were translated into target audiences, forming the basis for strategic cultural planning. Based on my analyses, and those of the other data analysts involved, Rotterdam set a new cultural policy framework for the following years. All analyses were carried out using Excel and SPSS.