Some possible reasons why some people do not use Reddit instead of using TikTok for marketing are:
TikTok has a larger and more diverse user base than Reddit. According to [Statista], TikTok had about 1.1 billion monthly active users worldwide as of July 2021, while Reddit had about 430 million monthly active users as of December 2019. This means that TikTok can potentially reach more people and different segments of the market than Reddit.
TikTok is more suited for creating and consuming short-form video content than Reddit. Video is one of the most engaging and popular forms of content on social media, and TikTok allows users to create and watch videos that are up to 60 seconds long. Reddit, on the other hand, is mainly a text-based platform that relies on links, images, and text posts to share information and opinions. While Reddit does have some video features, such as [Reddit Public Access Network (RPAN)], they are not as widely used or integrated as TikTok’s video features.
TikTok has more viral potential and organic reach than Reddit. TikTok’s algorithm is designed to show users content that they might like, regardless of whether they follow the creator or not. This means that any video on TikTok has a chance to go viral and reach millions of viewers, as long as it is relevant, entertaining, and engaging. Reddit, on the other hand, is more community-driven and relies on upvotes, comments, and awards to determine the visibility and popularity of posts. While some posts on Reddit can also go viral, they are usually limited by the size and rules of the subreddits they are posted in.
TikTok is more friendly and welcoming to marketers than Reddit. TikTok encourages brands and businesses to create content that showcases their products, services, values, and personality. TikTok also offers various advertising options, such as [TikTok Ads], [TikTok For Business], and [TikTok Creator Marketplace], that allow marketers to reach their target audience and measure their performance. Reddit, on the other hand, is notoriously hostile and skeptical towards marketing and advertising. Redditors value authenticity, transparency, and quality over promotion and sales pitches. They can easily spot and downvote or report any posts that they perceive as spammy, self-promotional, or misleading. Marketers who want to succeed on Reddit need to follow the rules and etiquette of each subreddit, provide value and useful information, and engage with the community in a genuine way.
These are some of the possible reasons why some people do not use Reddit instead of using TikTok for marketing. Of course, this does not mean that Reddit is a bad platform for marketing or that TikTok is the only platform for marketing. Each platform has its own strengths, weaknesses, opportunities, and challenges for marketers. The best strategy for any marketer is to understand their goals, audience, budget, and resources, and choose the platform or platforms that best suit their needs.