This page covers essentials and best practices for writing clearly and succinctly for your intended audience. See the drop-down menu items for information about the following:
Convention (i.e., grammar and usage guidelines)
Organization (i.e., order and design of the message)
Expression (i.e., style and tone)
Writing from the reader's point of view
Communicating your message in fewer words
Explaining why your reader should care
Putting the bottom line up front
Using a style sheet to design your document
Adding images to improve clarity and impact