Curriculum

In addition to being cohorted in selected core courses, students in Broughton's Academy of Hospitality, Tourism, and Sports Marketing follow a four-year sequence of courses related to the student's chosen strand, consisting of one elective course each year. Rising ninth grade academy students will enroll in Entrepreneurship I (honors or academic) during their freshman year, which provides an overview of career opportunities within the fields of hospitality, tourism, and sports marketing, before choosing which strand to pursue upon registering for their sophomore year. Students will also complete a relevant 120 hour internship for honors course credit during their junior year, their senior year, and/or during the summer between their junior and senior years.

Course Descriptions

(Honors) Entrepreneurship I

In this course, students evaluate the concepts of going into business for themselves and working for or operating a small business. They become acquainted with channel management, pricing, product/service management, and promotion. Emphasis is on the exploration of feasible ideas of products/services, research procedures, business financing, marketing strategies, and access to resources for starting a small business. Students will be introduced to the Lean Canvas Business Model (LCBM) throughout the course. English language arts and social studies are reinforced.

Food and Nutrition I

This course examines the nutritional needs of the individual. Emphasis is placed on the relationship of diet to health, kitchen and meal management, food preparation and sustainability for a global society, and time and resource management. English language arts, mathematics, science, and social studies are reinforced.

(Honors) Food and Nutrition II

This course expands knowledge of nutrient needs for a healthy lifestyle throughout the lifespan. Students will discover the impact of food systems on the environment, economy, society, and the individual. The course requires students to develop an entrepreneurial venture idea using the Lean Canvas Business Model. Throughout the course, students will gain the knowledge, skills, and the industry credential in food protection (ServSafe Food Manager) for future careers in food and nutrition.

Hospitality and Tourism Management I (Pilot course in 2024-25, description below is from previous Hospitality course)

In this course, students are introduced to the industry of travel, tourism, and recreational marketing. Students acquire knowledge and skills on the impact of tourism, marketing strategies of the major hospitality and tourism segments, destinations, and customer relations. Emphasis is on career development, customer relations, economics, hospitality and tourism, travel destinations, and tourism promotion. Mathematics and social studies are reinforced. 

Sport and Event Marketing I

In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced.

(Honors) Sport and Event Marketing II

In this course, students acquire an understanding of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships. Mathematics and social studies are reinforced. Honors credit is optional in all advanced level CTE courses. Students will be required to complete an honors portfolio to receive honors credit.

Course descriptions adapted from the North Carolina Career and Technical Education Essential Standards.

Wake County Public School System programs are offered without regard to race, sex, age, religion, national origin, citizenship, or disability.