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8mNd1Klr5658 - Read and download Stephen L. Vargo's book The SAGE Handbook of Service-Dominant Logic in PDF, EPub, Mobi, Kindle online. Free book The SAGE Handbook of Service-Dominant Logic by Stephen L. Vargo.
The SAGE Handbook of Service-Dominant Logic
by Stephen L. Vargo
Synopsis: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems
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