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non-relevant re-directs on websites and correlated website content
An interesting topic that involves, perhaps, "a marketing and technical expert's point of view and opinion".
In other words, from a legalistic point of view, there's various rules to conducting successful marketing campaigns in accordance to U.S. and global laws. Every country's rules are slightly different and there's an interpretive lens and viewpoint for every consideration.
Automation Anytime and affiliated websites and companies, with various iterations and modification, has an opinion on these topics.
In the world of online marketing and advertising, there are general rules and codes of processes and content and 'online conduct' to be adhered to and successfully followed.
In the modern age of AI it seems as if Big Brands with Big Budgets that reach the level of 'platform considerations' bypass a large portion of these rules. In other words, each proverbial 'level' of business and operations, ideally, should be considered in accordance to impact, revenue generated, etc.
With that stated, marketers often associate words with other words and people from other countries, having things at time translated have, at times, additional hurdles to overcome. Even if the company brings on what the company deems as 'an expert' ultimately, the company itself, at some level is responsible for various forms of content and processes. A grim task, especially, at scale.
We have 'real world experience' in various marketing or organizational processes being limited or stopped that cause a few of our startups from scaling. Simply timing of things. View Company Case Studies.
One startup ceased operations due to a provider service eliminating the division of their consumer level services that, in turn, caused our start-up to proverbially "attempt to discover greener pastures".
An energy deregulation call center that with sizable start up investment ceased operations after the initial start up phase due to a regulation change in allowable marketing processes.
In other words, modern scale of various versions of companies requires much more than simply 'being the best' at one or multiple portions of company start up and management or operations.
An example of non-relevant re-directs on websites and correlated website content that one hopes to successfully navigate, especially, at scale, is perceived relevancy from one perspective. In other word, what one expert may consider 'SEO' another may consider the process something completely different. Various competitors, depending, on revenue or nature of 'how they conduct their business' may seek to nefariously damage reputation, etc.
Here's an actual example:
Process: Fix my computer - Example Webpage
Related 'customer facing and published' content:
SEO / Marketing
Now, someone that is not in marketing may aggressively declare that there is no correlation, however, a company that is aware or completes all of these tasks, does find a correlation. Hence, perception, matters. Brand reputation matters. Interpretation, matters. The place, matters.