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A value add of Automation Anytime is in lead generation of interested buyers.
Simple metrics to determine lead quality and depending on the size of company, a volume of differing variables to consider.
Are all inquiries / leads equal?
Unfortunately, taking on the opinion or view point of egalitarianism fails when considering scaling marketing and sales operations for a business or website. In other words, leads have differing value.
A long tail web form fill, with IP, time to be contacted, approved budget, in decision making buying phase of consideration is categorically more valuable than a short form lead without any additional indicators.
In other words, when generating or purchasing leads, the difficulty portion of buying and making a decision on what company to hire or buy from is in the level and, more important, accuracy of the information the company is offering.
With most companies keeping tabs or at least a watchful eye on allocated budget, making mistakes in purchasing leads or hiring a company to SEO or 'start from scratch' becomes almost a task in and of itself.
Increasing conversion metrics comes into the proverbial mix after a lead or inquiry is generated, however, is influenced, perhaps obviously, by the quality of leads.
The Automation Advanced Marketing System is designed and can be customized to meet the potential demand of various stages of lead / inquiry conversion metrics.
In other words, if cost of lead is greater a simple 'plug and play' system can be considered, however, probably recommended to inquire about a consultant or a custom designed system, especially if there is a volume of high cost leads.
For managing volumes and volumes of leads, customization of a marketing system can still offer sizable conversion lift, especially, at scale.
Consider The Automation Anytime System for lead / inquiry conversion and Contact US!