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Cold Calling
A sales and marketing tactic with a wide array of workable processes and techniques
'Pre-Launch' / Beta version of cold call offline marketing processes (a day to day from a cold call marketing perspective)
07/30/2025
Cold Calling Stats For SEO related things from Google Map Listings. Learn about 'Generating Leads and Service Inquiries' and 'Increasing the Conversion Metric Per Lead.'
20 calls - two people answered without appointment or interest. 1 call back / text message.
07/31/2025
1 call back
The cold caller quit?
If you spent way to much time finding or hiring and training a cold caller or customer acquisition specialist, a learning experience.
Now, what does a marketing and advertising or SEO company do now to expand?
Spend ad budget, optimizing campaigns, however, to really learn various verticals and spaces, allocated budget is required. A risk if it's your own companies money.
Word of mouth? Billboards, flyers and offline. Slow process, often times and especially if you're in the online advertising line of business, kind of ironic...
Design and develop some unique marketing and advertising processes that cost effectively generates interest.
07/31 (year...unknown...)
Cold Caller Rehired, like, almost 20 years later, or something...and, kept going...like, the little engine that could?
13 calls - 1 conversation - 1 call back/vm stating their hearing aid needs some sort of innovated iteration...
08/01
23 calls - 3 OR 4 conversations?... 1 with a smart AI inbound. 1 vm call back
08/04
Arriving back from a loooong weekend - where they / we probably battled against various countries / spiritual entities, realizing that, there. is. a. better. way.... Discover 'the way' to optimize digital ad campaigns. Now, after deploying optimized digital ads, if your industry still realizes that cold calling is still an optimal way to discover business. Let the calls...commence!
About Us Sidenote: While in the Corporate Marketing and Sales division for, at the time, 5 Billion dollar, public company (Citrix) we discovered the conversion 'lift' of our "probably customers" was raised significantly (4-8%) and that increase in conversion, at scale, amounted to, like a gazillion dollars...initially, I basically ran the team from 5 people to 17 people with various call campaigns and 'pilot programs' along the way.
Hour 1: 11 phone calls, 3 answered/responded - 2 emails sent
Here's the SEO Review Survey
Hour 2: 10 phone calls, 3 answered, - 2 phone surveys completed
21 phone calls, 6 answered, 2 email requests, 2 phone surveys completed
08/05
1 hour: 10 calls - 1 survey, 3 sent emails, 1 review call back
08/06
1 hour: 8 calls, 1 sent email request
Switched to 'list cold calling' for acquisition: 45 calls in 1 hour. 0 conversations, 0 requests. 3-4 answered phone. Most numbers / emails inaccurate. The differentiation in call campaigns. Marketing Data with Automation Anytime
08/07