The Road to Eudaimonia
A young woman rides a Gazelle through Babylon, the Temple of Capitalism. She toils and labours to get somewhere but to no avail. Her presence is an intervention into the starched stiff 9 to 5 existence of the sleep walking Babylonians, an absurd memento of Satrian contingency. The word Eudaimonia is a greek word that translates as ‘Human Flourishing” the sub-title“ There are no failures-Just events and your reactions to them” is a self-improvement mantra a reminder that the journey is sometimes more important than the arrival, the process more than the result and whilst we don’t know our ultimate destination, we can darn well enjoy getting there. The inter-titles become a string of self-help quotes that like the gazelle are a testament to our commoditised, confused and vaguely restless society.
image credit Dominic Harris 2011
Still from 'The Road to Eudaimonia' 2011
The piece was made to be exhibited with a burgundy velour curtain. On one side one finds the gazelle (a cross trainer), opposite and through the curtain can be seen a t.v on a plinth. The piece can be viewed from multiple angles, and so in a cyclical fashion, the spectator, who can ride the gazelle whilst watching the video becomes simultaneously the spectator and the spectacle.