Scrum: Marketing Resources for the Technically Oriented Product Owner

Post date: May 16, 2012 12:53:00 PM

An excellent resource on main marketing principles targeted to help gain the basic understanding needed to develop a consistent product roadmap and vision can be found at http://www.knowthis.com/principles-of-marketing-tutorials/.

Topics such as “Marketing Research”, “Customers and Markets”, “Product”, “Distribution”, “Promotion”, “Pricing”, “Marketing Management”, “Internet Marketing” and “Global Marketing” are explained in a clear and concise manner, along with useful examples.

These help the product owner to structure the roadmap and the vision for the product, enabling him to take all strategic and tactical decisions needed into account. Go to Principles of Marketing Tutorials to find out more.