Applicability: Pivoting is applicable for innovative environments where the right product choices need to be established quickly.
Consequences: Pivoting allows improved products to be brought to market rapidly while leveraging value already earned. Risk is constrained to the construction of a revised MVP that allows a new market hypothesis to be validated. Customers may benefit from disruptive innovation in the marketplace.
Structure: A team delivers a product increment at the end of each iteration. The increment can test a new hypothesis by revising the Minimum Viable Product (MVP) and subjecting the results to inspection. The Product can then be adapted (pivoted) to this new MVP if the hypothesis is shown to be valid.
Intent: Realign a project to fit a better goal
When one door shuts another one opens
Strike while the iron is hot
Also Known As:
Structured course correction
Motivation: The choices made for a project are subject to the information that is available at the time. A structured course correction may be needed that allows a new hypothesis involving different choices to be tested. These choices can involve customer requirements, the delivery strategy including technology and architecture decisions, and the model for growth.
Implementation: Pivoting is a key feature of the Lean Startup movement. It has not yet become an established feature in other agile methods.
Top 10 Ways Entrepreneurs Pivot a Lean Startup, Forbes Magazine
Is “Pivot” the New “Fail?”, by Todd Allen