Workshop
Breakthrough Experience Design
Embedded Files
We will essentially be providing students with a snapshot, a day in the life of an Experience Designer. From brief to conception and delivery we will lead them through a fun exercise in which they will receive three exciting design briefs to choose from. Their task is to fulfil one of three briefs and deliver look & feel mood boards, thinking into the consumer journey and ultimately a visualisation in the form of a sketch or digitally, how their vision comes to life.
For sharing with Students, a brief intro:
Welcome to the Breakthrough Experience Design workshop! In this session, we aim to inspire radical thinking and creative innovation in the field of Experience Design. We’ve curated three exciting briefs for you to choose from, each challenging the conventional and invite you to explore out-of-the-box solutions. The goal is to go wild, think beyond boundaries, and bring your most innovative ideas to the table!
DELIVERABLES:
• Outline of the 'Big Idea': Develop a compelling narrative that explains the 'why' behind your design. What is the overarching concept that sets your design apart and challenges traditional norms?
• Mood Board: Create a visually striking mood board that encapsulates the overall experience and vision of your design. Include images, colors, textures, and concepts that convey the emotional and sensory aspects of your breakthrough design.
• Customer Journey: Map out the consumer journey, considering physical, human, and digital touchpoints. Think about how individuals will interact with the space, behave within it, and engage with digital elements. Craft a holistic design that caters to a seamless and immersive experience.
• Overall Hand Sketch/Collage/Digital Creation: Provide a comprehensive visual representation of your design. Whether it's a hand-drawn sketch, a collage of ideas, or a digital creation, this should give an overall impression of the space you envision.
Emilia Mason, Christine Mayer
from Landor
Field: Brand-Led Experience Design
Emilia Mason, Executive Creative Director of Experience at Landor, is a retail and branding interior design expert. “A brand that can tell a compelling story through various store design platforms will remain relevant in the present and future of retail design.” Mason believes.
Her strength in trend insights and brand creation, coupled with a strong background in project management, has led her to work for several companies including BMW, Audi, Genesis, SK-II for P&G, DFS, DWTC Dubai, French Connection and BE Brand Emporium.
Emilia’s diverse clientele list includes successful projects for clients in Hong Kong, Singapore, Shanghai, Dubai, London and Columbus, Ohio. Her international experience has enabled her to understand what different markets need to be able to design a successful retail space.
Paired with her architectural background and understanding of human scale, materials and structure, she is able to harness the physical and digital elements of a space to create a one-of-a-kind, memorable experience for customers.
Emilia got her Bachelor of Architecture (1st Hons) degree in Interior Architecture and Design from Nottingham Trent University, and Master of Arts in Brand & Design Strategy from Brunel University.
Chrissy is a Senior Experience Designer with a passion for creating captivating concepts and experiences for global clients. With expertise in leading multidisciplinary projects from strategy to concept and execution, Chrissy thrives in creative cultures and building strong virtual and studio relationships with diverse teams.
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