Free guidelines and tools for SMB professional services companies

Services companies may have a hard time promoting their offerings because they don't offer something tangible and most companies in their market offer very similar services. Take accounting or marketing services for instance. While some companies are more creative than others, the principles they use are pretty much the same. This means that the best way to differentiate from their competitors is to provide better quality and customer satisfaction. The tricky part is to prove this in a credible way. You can't just say that you have happy customers, you need to prove it. You also need to allow your customers to evaluate your services based on their needs and expectations. To really understand how successful your services are you can help customers evaluate them. This can help you convince other customers to work with you.