Pleasepoint introduction

Machine learning platform to personalize one-to-one the customer real time interaction (eCommerce) and the CRM campaigns. +57% average revenue uplift.

1. Introduction

AI-based software to personalize interactions and increase the Customer Lifetime Value of all customers. We provide all the tools to personalize in real time and implement a predictive marketing strategy based on quick-wins.

Pleasepoint automatically processes customer data and uses the information to hyper-personalize the interaction, generating significant sales uplifts in the eCommerce and CRM strategy.

2. Pleasepoint modules

Pleasepoint offers the necessary intelligence to hyper-personalize interaction in real time, automate customer segmentation and hyper-personalize CRM actions at scale using the consumption patterns and purchase preferences of each customer to convert data into revenue uplifts. .AI-based software to personalize interactions and increase the Customer Lifetime Value of all customers. We provide all the tools to personalize in real time and implement a predictive marketing strategy based on quick-wins.

In the left sidebar you can access the different Pleasepoint modules.

• Main overview: Stadistic main overview of all your customer data.

• Datalake: Where you store all your customer data to be used by the Pleasepoint artificial intelligence. The main entities are the customer, product, shop (optional), orders and line orders. You can upload the data using CSV files or our API.

• CLV Segments: Artificial intelligence that automatically generates customer segments based on the loyalty and purchase cycles.

• Buyer-persona: Artificial intelligence that automatically creates customer clusters based on the purchasing propensities and patterns.

• One-to-one: Artificial intelligence that selects at scale the most suitable products for each of the customers (CRM) and users (eCommerce).

• Segmentation: Create customer, products, shops and tickets segments.

• Comparator: Performance comparator between customer segments in order to calculate the revenue uplifts.

1. Customer Lifetime Value

Intelligence module that automatically generates customer segments based on the degree of loyalty and the life cycle of each of them (LTV).

2. Buyer-persona profiles

Intelligence module that automatically identifies customer clusters based on the purchasing propensity, consumption patterns and preferences of each customer.

3. One-to-one recommendation

Intelligence module that selects at scale and in real time the most suitable products during eCommerce browsing and in CRM and automation actions.

4. Basic modules

Automation of all calculations, generation of datasets and KPIs for the use of AI, the creation of audiences and the monitoring and evolution of results.

Click here to access: Data extraction examples.