What is the Digital Media Academy?

History of DMA

The first year students were enrolled into the the Digital Media Academy was 2012-2013.  Prior to that students were a part of the CADD/COMM (COMM stood for Communications). CADD/COMM reformulated as the Innovative Design and Engineering Academy or IDEA.  As a result there was an opportunity to form an academy dedicated to Media Production.   DMA was originally formed with Digital Media Production classes paired with English.  Over the years, DMA has added Social Science and World Language to its academy.  In 2015-16 Animation was added to DMA, giving it two digital media pathways and three academic sequences.  The first recruiting class for DMA was 20 students, at the start of the 2016-17 school year DMA will have approximately 170 students enrolled.  DMA was an unfunded program for the first two years of its existence. During the 2013-14 school year, DMA was awarded a half year Secondary Specialized (SSP) planning grant by the California Department of Education.  The SSP program seeks to fund new and innovative programs.   DMA has completed projects with on behalf of the Elk Grove Food Bank, the Homeless Assistance Resource Team (HART), Capitol Area Development Agency (CADA), and the Sacramento Kings.  Students have won numerous awards and have been recognized across the region for excellence in digital media production.  Students from DMA have gone on to the Sac State film program, Cal State Northridge Film Program, Chapman University film program, Arizona State Cronkite School of Journalism as well as the University of Southern California Film Program.